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Guest and customer wellbeing

We strongly believe that listening to our guests and responding to their needs is hugely important and providing information is key whether this is about allergen management, nutritional quality or how we source our ingredients.

20 %

REDUCTION IN SUGAR

Pledgers

of the peas please campaign

100 %

WILD-CAUGHT FISH MSC CERTIFIED

We focus especially on families with young children to provide a kids menu that is fuss-free, nutritious and responsibly sourced. Working with our company nutritionist, we provide carefully controlled levels of calories, fat, sugar and salt to meet the nutritional needs of children and to include two of their five a day in all our main meals.

Brewer’s Fayre are proud to be Peas Please pledgers, committed to ensuring that our children’s meals always include at least two portions of vegetables.

All our core menus are being developed to support Public Health England’s (PHE) targets on sugar, salt and calories by 2024. To date, we have achieved over 20% reduction in sugar in our Beefeater and Brewers Fayre desserts and over 80% of our dishes have achieved the salt targets as set by PHE in 2017.

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Traceable, responsibly sourced and great quality

Farm To Fork Info

Read more about the specific things we are doing to support customer wellbeing

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Clean Protect and a generous serving of safety Read more

Having hotels open for the nation’s key workers gave us a head start in implementing new and comprehensive safety, health and hygiene protocols that give our teams and guests the reassurance that we can continue to deliver the very high-quality standards that they expect from Premier Inn and our restaurants.

We have branded this promise ‘CleanProtect’ in our Premier Inn hotels and ‘A generous serving of safety’ in our restaurants. Our promise seeks to give guests extra peace of mind so they can book, stay and dine with confidence. What’s more, we employ every one of our housekeeping and restaurants team directly, meaning we’re able to ensure they maintain the highest standards in cleanliness and hygiene training.

Peas Please

Peas please pledgers Read more

Peas Please is a UK wide programme working to make it easier for everyone to eat more veg.

Brewer’s Fayre are proud to be Peas Please pledgers, committing to ensuring that our children’s meals include at least two portions of veg through our new menu developments and committing to continuous progress thereafter.

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