Guest and customer wellbeing
We strongly believe that listening to our guests and responding to their needs is hugely important and providing information is key whether this is about allergen management, nutritional quality or how we source our ingredients.
REDUCTION IN SUGAR
of the peas please campaign
WILD-CAUGHT FISH MSC CERTIFIED
We focus especially on families with young children to provide a kids menu that is fuss-free, nutritious and responsibly sourced. Working with our company nutritionist, we provide carefully controlled levels of calories, fat, sugar and salt to meet the nutritional needs of children and to include two of their five a day in all our main meals.
Brewer’s Fayre are proud to be Peas Please pledgers, committed to ensuring that our children’s meals always include at least two portions of vegetables.
All our core menus are being developed to support Public Health England’s (PHE) targets on sugar, salt and calories by 2024. To date, we have achieved over 20% reduction in sugar in our Beefeater and Brewers Fayre desserts and over 80% of our dishes have achieved the salt targets as set by PHE in 2017.
Traceable, responsibly sourced and great quality
We ensure our key ingredients and commodities are sourced responsibly
MSC Read more
All of our wild-caught fish is sustainably sourced through the Marine Stewardship Council. This ensures that we’re supporting sustainable fishing focusing on minimising envrironmental impact, supporting fishery management and ensuring fishing preserves fish stocks.
Cage Free Eggs Read more
All of our whole shell eggs are cage-free and we have a target for all our liquid eggs to be cage free by 2025
RSPO Read more
We became RSPO members in 2020 and we work hard to ensure our suppliers are using RSPO certified palm oil in any products that contain palm oil. This certification supports sustainable palm oil production and supply.
Red Tractor Read more
All of our beef is sourced from the UK and Ireland meaning we can support local farmers to supply our much loved steaks. All British steaks are sourced through Red Tractor farmers to maintain high sustainability, farming and animal welfare standards
Read more about the specific things we are doing to support customer wellbeing
Clean Protect and a generous serving of safety
Having hotels open for the nation’s key workers gave us a head start in implementing new and comprehensive safety, health and hygiene protocols that give our teams and guests the reassurance that we can continue to deliver the very high-quality standards that they expect from Premier Inn and our restaurants.
We have branded this promise ‘CleanProtect’ in our Premier Inn hotels and ‘A generous serving of safety’ in our restaurants. Our promise seeks to give guests extra peace of mind so they can book, stay and dine with confidence. What’s more, we employ every one of our housekeeping and restaurants team directly, meaning we’re able to ensure they maintain the highest standards in cleanliness and hygiene training.
Looking after little ones
We are proud to have Brewers Fayre featured in the Top 10 family-friendly restaurant chains in the 2019 Soil Association Out To Lunch survey.
Building on this achievement, Brewers Fayre is a Peas Please Pledger that will continue to ensure our children’s meals include at least 2 portions of veg, through our new menu development. We will review this pledge with the Food Foundation each year so that we can keep track on our progress. In addition, our children’s menu has been developed with controlled levels of sugar, salt and calories, offers drinks with no added sugar and don’t contain artificial colours and flavours. We also taking responsible marketing to children seriously and the activity sheet that accompanies our children’s menu uses fruit and vegetable characters to promote healthier eating messages.