We own Premier Inn, the UK’s largest hotel brand, with over 86,000 rooms across c.850 hotels and we also have a growing presence in Germany, with 65 hotels open. Our scale and commitment to operational excellence mean we can deliver a fantastic experience for our guests, rewarding employment for our teams whilst driving long‑term returns for our shareholders.
On this page
OUR BRANDS
Our hotels
Our two hotel brands Premier Inn and ‘hub by Premier Inn’ drive us in our ambition to be Europe’s best budget hotel brand. See more below about what makes us different.

WTB AR25-26
Person, Security
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Premier Inn is the largest hotel brand in the UK with a 12% market share, and also has a growing presence in Germany. Our consistent guest proposition is synonymous with providing high‑quality and great value hotel rooms.
What makes us different?
With c.850 hotels open in the UK and Ireland and 65 hotels in Germany across most major towns and cities, we are well placed to meet our guests’ needs, wherever they might need to stay.
We believe that choosing a budget hotel brand shouldn’t mean our guests have to compromise on quality and comfort. Our hotel rooms offer a `home away from home’ experience for our guests, ensuring a great night’s sleep at a great price.
By investing in our product, whilst maintaining tight cost control, we’re able to offer a consistent proposition, ensuring every hotel room meets the high brand standards that our guests expect.
We are passionate about delivering a great service for our guests and our teams are at the heart of this, reflected in the high guest scores across both the UK and Germany.
‘hub by Premier Inn’ offers a more compact, digitally advanced in-room experience at a great price in prime city locations. With 19 hub hotels already open across London and Edinburgh, we have a committed pipeline to open more sites over the next few years.
What makes us different?
With 19 open hotels across London and Edinburgh, ‘hub by Premier Inn’ allows us to target a distinct part of the market, attracting both business and leisure guests who value prime city centre locations.
The rooms feature a sleek, modern design with integrated technology. While smaller than a typical Premier Inn room, they offer everything that our guests need for a great stay.
The guest journey is increasingly digitalled, reflecting its importance as our primary distribution channel. Our ‘hub by Premier Inn’ sites include features such as the option to self-check in at all sites and interactive in-room technology.
We are driving high occupancy levels at a great price point for our guests. With a higher density of rooms per square foot, and a leaner operating model with a more tailored F&B offering than a traditional Premier Inn, we are able to deliver strong economics from these locations.
Clear line of sight to
[5,000]
rooms in the UK & Ireland

Chair
Chair’s STATEMENT
Focused on value creation
“We have a fantastic business in the UK and Ireland and are continuing to make great progress in Germany. Our New Five-Year Plan will deliver a material increase in margins and returns.”
Statutory Revenue
£ 2920 m
2024/25: £2,922m
Adjusted Profit Before Tax†
£ 483 m
2024/25: £483m
Statutory Profit Before Tax
£ 298 m
2024/25: £368m
Adjusted basic earnings per share†
208 .5 p
2024/25: 194.6p
Statutory basic earnings per share
123 .3 p
2024/25: 141.5p
Dividend per share
97 .0 p
2024/25: 97.0p
Adjusted operating cash flow†
£ 713 m
2024/25: £723m
Lease-adjusted net debt to adjusted EBITDAR†
3 .3 x
2024/25: 3.0x
Total shareholder returns*
£ 419 m
2024/25: £442m
*Total shareholder dividends paid and share buy-backs completed in 2025/26.
† See pages 227 to 233 for definitions of alternative performance measures. This footnote is referenced throughout the report. Throughout this report and unless stated otherwise, all percentage growth comparisons are made comparing the latest year (2025/26) performance with that of the prior year (2024/25).
CHIEF EXECUTIVE’S REVIEW
Accelerating our strategy to grow returns
“Our New Five-Year Plan capitalises on Whitbread’s unique strengths to create a stronger, higher returning business, driving increased margins and returns.”
![[section 8] Chief Executive](https://www.whitbread.co.uk/wp-content/uploads/2026/05/Section-8-Chief-Executive.jpg)

Five Year Plan
Our New Five-Year Plan will transform Whitbread into a higher margin, higher returning, pure-play hotel business.

Chief Financial Officer
CHIEF FINANCIAL OFFICER’S REVIEW
Delivering a step-change in performance
“We delivered a positive financial performance in the UK, continuing to outperform the market and made strong progress in Germany, reaching profitability. As a result, we delivered Group adjusted profit before tax† of £483m.”
Our performance
UK Market
A key pillar of our strategy is to protect and extend our position as the UK’s leading branded budget hotel chain, delivering excellent service for our guests, rewarding employment for our teams and attractive returns for our shareholders.
Population
70 m
Premier Inn market share of UK rooms
> 12 %
room nights booked in the UK market
198 m
German Market
Germany continues to be a highly attractive and exciting market for the Group. Since opening our first hotel in 2016, we have grown quickly to become a business of real scale. Now profitable, we are shifting our focus to accelerate cash flow and returns.
Population
83 m
Larger than the UK hotel market
c. 40 %
Total market hotel rooms
996000
Our Teams
Force for Good
We strive for all our team members to reach
their potential, and work hard to retain our warm welcome, our passion and our pride.
Our employees are our key strength. Through a comprehensive approach to training, inclusion and wellbeing, we secure opportunities for growth and our teams consistently exceed customer expectations.
Material topics
5 Equal treatment and opportunities for all
Number of apprenticeships in Operations
and Support Centre
>1,000
We ensure our teams are paid above the National Living Wage and National Minimum Wage
31
employees
Winner of Most Transformative Inclusion Initiative at the Inclusion In Awards

As the UK’s largest hospitality business, we can impact the nation’s health by offering better food choices and investing in children’s wellbeing.
By investing in new hotels, we support local development and regeneration and create new jobs. We work to improve the nutritional value of our food. Our long-standing partnership with Great Ormond Street Hospital (GOSH) provides vital funding to develop state-of-the-art facilities.
Material topics
6 Product safety and quality
7 Corporate culture
Estimated number of volunteering and fundraising hours completed across the business
2,608
Number of digital devices donated to those with limited access to technology
769
Amount raised for charities in 2025/26
£2.6m
The responsibility pillar covers actions towards reducing our environmental footprint and ensuring responsible sourcing.
We take responsibility for the emissions of our property portfolio, one of the largest in the UK, and work to achieve our Net Zero target. We reduce our environmental footprint by using less water and minimise our food waste. Our procurement standards are designed to uphold human rights and minimise negative outcomes for nature.
Material topics
1 Climate change
2 Water
3 Circular economy
4 Supply chain
We lead the UK&I hospitality industry with the most low-carbon* hotel rooms as of March 2026
2,300 rooms
We have lowered water use per hotel guest in UK&I from a 2019/20 baseline year by
18.0%
We have reduced our Scope 1 and 2 emissions intensity per m2 from a 2016/17 baseline by
63.0%
* By ‘low-carbon’ we mean that the hotels are powered by electricity backed by Renewable Energy Guarantees of Origin (REGO) and no gas or liquefied petroleum gas (LPG) is used for water and space heating and cooking. REGO certifies that the equivalent number of units of electricity purchased have been generated from renewable sources such as wind or solar.
Case studies

Governance
During the year, we were fully compliant with the provisions of the 2024 UK Corporate Governance Code (the Code).
Downloads
![[section 16] Cover](https://www.whitbread.co.uk/wp-content/uploads/2026/05/Section-16-cover.jpg)
What sets us apart
DownloadBusiness model
DownloadChairman’s statement
DownloadChief Executive’s Review
DownloadFive Year Plan
DownloadFinancial highlights
DownloadChief Financial Officer’s Review
DownloadUK
DownloadGermany
DownloadOur people
DownloadForce for Good
DownloadGovernance
Download

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