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Responsible sourcing

Understanding where our products and services come from is necessary to ensure we are sourcing sustainably and respecting human rights throughout our supply chain. Our policies are crystal clear on this. We are incredibly proud of our strong supplier relationships and have clear and fair terms and conditions that we all work to.


We undertake significant due diligence on our suppliers, including a robust ethical audit programme to help confirm that all suppliers are working in-line with our minimum standards. We have a clear commitment to respect the human rights of workers across our supply chains which is why we risk assess 100% of suppliers in our business against our policies.

We regularly audit our suppliers for ethical, technical and animal welfare standards. For more details on how we work with our suppliers please see our modern slavery statement.


We have commodity specific sourcing policies for each of our key commodities which can be found here.

100% of our wild-caught fish is MSC certified so that we can ensure we’re supporting sustainble fishing practises from fishery to fork. Each year we’re independantly audited to ensure that we’re transparent with the MSC label across our menus and can gain Chain of Custody MSC status

All of our whole shell eggs are cage-free and lion marked to ensure the birds are well looked after and we have a target for all our ingredient eggs to be cage free by 2025.

We are RSPO (Roundtable Sustainable Palm Oil) members. This means we have certified processes and systems to maintain the chain of custody of certified Palm Oil in our organisation. This certification supports sustainable palm oil production and supply. We are relatively low users of palm oil but we are still striving to support sustainable supply and have set a target for 100% of own branded products to come from certified palm oil sources in the UK by 2025.

In 2020 we became the first UK budget hotel chain to become members of Better Cotton (formally ‘The Better Cotton Initiative’). In collaboration with our laundry suppliers and Better Cotton we have begun to develop new ways of working to deliver sustainable cotton for rented linen and are committed to ensuring 90% of our bedding linen is sourced as sustainable cotton by 2025.

100% of our raw beef range in the UK and Ireland is produced to a recognised farm assurance scheme in its country of origin.

Animal Welfare

Animal welfare is crucially important to us as a business which means working with suppliers who can demonstrate their management of good animal welfare back to farms. We are proud to be a business that sets itself these high standards and who demonstrates a proactive approach to this issue.  

As a purchaser of meat and meat products, we recognise that our influence must focus first and foremost on our direct suppliers. We are dedicated to working with suppliers who are committed to best practice in animal welfare management and will work with them to ensure that the right standards are being met. 

Our Animal Welfare standards: 

The detailed standards we require all our meat suppliers to comply with are outlined in our Animal Welfare Policy. For each species that we source, we apply further standards specific to the needs of that animal. Please see here for a full list of our individual species policies. 

Animal Welfare Key Performance Indicators 2023

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