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Community impact

When we open a new hotel or restaurant and join a community for the first time, we work to ensure we connect with local people and the area we are becoming a part of. We aim to recruit locally and commit time to community initiatives to ensure our impact goes beyond providing a great experience for our guests.

500 ,000


3 ,000



jobs (gross direct FTE) created across new build hotels in 20/21

New site volunteering

When we open a new hotel or restaurant, our team members are given three paid hours to volunteer on a community project that they feel will most impact the area they are joining. These hours can be spent doing anything from litter picks, to redecorating community centres, to working with food banks. This is a great way to become engaged in the local area and a fantastic way for our new teams to interact with one another.

Community value of our hotels and restaurants

We know we have a responsibility to bring with us a positive impact not just for those that will enjoy our products, but also for the local economies we operate in during and after construction. The 19 Premier Inn hotels in our UK pipeline for 2020/21 are estimated to bring in 1.3 million additional leisure and business visitors equating to a huge £44.3 million in visitor expenditure per year. During construction we can support the creation of jobs with approximately 540 gross direct FTE jobs across these hotels, both on and off site over an average of a two-year construction period. We are also committed to recruiting locally where possible for these roles.

Read more about our community projects below


Making a positive contribution to the communities we serve Read more

“Through the Estate Development New Openings Programme, we always (when not in a pandemic!) make a positive contribution to the communities we serve. We do this by actively encouraging our new team members to engage and support local projects and initiatives.

During the pre-opening period, we schedule time for the team to take part in a wide range of activities. In our 19/20 financial year we donated nearly 2,000 hours to support community projects nationwide. I am often humbled by the work we do; we have provided meals for the homeless, collected food bank donations, provided pensioners with afternoon tea and entertainment, cleaned up local beauty spots including beaches and parks and supported large projects with painting and gardening.”

Jaqui Allum

Berwick Bag Pack

Berwick upon Tweed Community project Read more

At our Berwick upon Tweed new site opening, not only did the team raise a large amount of money for GOSH but they also wanted to help their local community.

The team voted and decided to split the funds they raised at a local supermarket bag pack fundraiser between GOSH and Berwick Cancer Cars. This is a local charity that provides free travel for cancer patients attending hospital in either Newcastle or Edinburgh. One of the Berwick Upon Tweed team members used Berwick Cancer Cars when she had Breast Cancer and has continued to volunteer for the charity, so it meant a huge amount to the community and the team at our new site.

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Supporting Local Schools Read more

By hosting a recycled beehive at our head office, we recognised that this small installation was able to provide a space that our teams and local communities could learn from whilst also driving innovative solutions to environmental issues.

The hive, home to over 200,000 bees, provides a safe space for the bees to take on their swarming processes as nature takes its course during the year. We invited a local school to come and learn about the Hive to support their learning around the environment and conservation. We were delighted to welcome the Year 3 class of Tithe Farm Primary School to Whitbread. There was certainly a buzz about the place as 24 very excited seven and eight-year-olds brightened up our morning (and turned the volume up!). Our employees, our facilities teams and our local BeesMAX beekeeper were all able to get involved.

Premier Inn Fare Share

Community support through food surplus donation Read more

Although local volunteering can have a fantastic impact, we’ve also turned our attention to scaling up our community support through food surplus donation.

Partnering with FareShare and other food donation charities since 2020, we are incredibly proud to have redistributed surplus food to charities across the UK to feed those that need it most. This also means we reduce our food waste! In 2020, our partnership with FareShare meant our surplus food donated over half a million meals and those meals reached over 1,000 local charities in the UK.

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