When we open a new hotel or restaurant and join a community for the first time, we work to ensure we connect with local people and the area we are becoming a part of. We aim to recruit locally and commit time to community initiatives to ensure our impact goes beyond providing a great experience for our guests.
New site volunteering
When we open a new hotel or restaurant, our team members are given three paid hours to volunteer on a community project that they feel will most impact the area they are joining. These hours can be spent doing anything from litter picks, to redecorating community centres, to working with food banks. This is a great way to become engaged in the local area and a fantastic way for our new teams to interact with one another.
Community value of our hotels and restaurants
We have also conducted research to understand more about the impact our hotels have on the local economies they are part of. Based on 12,600 responses from guests staying at 357 Premier Inn hotels across the UK and Ireland in autumn 2022, we calculate that on average £3.3 million of external customer expenditure is generated at each hotel location every year, much of it in the local area within which the Premier Inn is located. We also create new jobs for the local area when we open a site, in FY22/23 we created 425 jobs through new site openings.
Read more about our community projects below
Although local volunteering can have a fantastic impact, we’ve also turned our attention to scaling up our community support through food surplus donation.
Partnering with FareShare and other food donation charities, we are incredibly proud to have redistributed surplus food to charities across the UK who use it to feed those that need it the most. This also means that we reduce our food waste! In 2022/23 we provided the equivalent of over 42,000 meals to nearly 12,00 local charities around the country, from community centres to food banks.
Our Head Office Beehive
By hosting a recycled beehive at our head office, we recognised that this small installation was able to provide a space that our teams and local communities could learn from whilst also driving innovative solutions to environmental issues.
The hive, home to over 200,000 bees, provides a safe space for the bees to take on their swarming processes as nature takes its course during the year. We invited a local school to come and learn about the Hive to support their learning around the environment and conservation.
We were delighted to welcome the Year 3 class of Tithe Farm Primary School to Whitbread. There was certainly a buzz about the place as 24 very excited seven and eight-year-olds brightened up our morning (and turned the volume up!). Our employees, our facilities teams and our local BeesMAX beekeeper were all able to get involved.
Berwick Upon Tweed Premier Inn
At our Berwick upon Tweed new site opening, not only did the team raise a large amount of money for GOSH but they also wanted to help their local community.
The team voted and decided to split the funds they raised at a local supermarket bag pack fundraiser between GOSH and Berwick Cancer Cars. This is a local charity that provides free travel for cancer patients attending hospital in either Newcastle or Edinburgh.
One of the Berwick Upon Tweed team members used Berwick Cancer Cars when she had Breast Cancer and has continued to volunteer for the charity, so it meant a huge amount to the community and the team at our new site.
Meet Jacqui, Head of New Openings
“Through the Estate Development New Openings Programme, we always make a positive contribution to the communities we serve.
We do this by actively encouraging our new team members to engage and support local projects and initiatives. During the pre-opening period, we schedule time for the team to take part in a wide range of activities.
I am often humbled by the work we do; we have provided meals for the homeless, collected food bank donations, provided pensioners with afternoon tea and entertainment, cleaned up local beauty spots including beaches and parks and supported large projects with painting and gardening.”