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Community impact

When we open a new hotel or restaurant and join a community for the first time, we work to ensure we connect with local people and the area we are becoming a part of. We aim to recruit locally and commit time to community initiatives to ensure our impact goes beyond providing a great experience for our guests.

New site volunteering

When we open a new hotel or restaurant, our team members are given three paid hours to volunteer on a community project that they feel will most impact the area they are joining. These hours can be spent doing anything from litter picks, to redecorating community centres, to working with food banks. This is a great way to become engaged in the local area and a fantastic way for our new teams to interact with one another.

Community value of our hotels and restaurants

We have also conducted research to understand more about the impact our hotels have on the local economies they are part of. Based on 12,600 responses from guests staying at 357 Premier Inn hotels across the UK and Ireland in autumn 2022, we calculate that on average £3.3 million of external customer expenditure is generated at each hotel location every year, much of it in the local area within which the Premier Inn is located.  We also create new jobs for the local area when we open a site, in FY22/23 we created 425 jobs through new site openings.

Read more about our community projects below

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