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A focused hotel group

Whitbread is the owner of Premier Inn, the UK’s biggest hotel brand, and with a growing presence in Germany offering quality accommodation at affordable prices. With over 840 hotels in the UK and over 83,500 rooms in great locations, you’ll never be far from a Premier Inn. Employing over 39,000 people in over 1,700 Premier Inn hotels and restaurants across the UK, and serving over five million customers every month, people are at the heart of our business.

Our unique ownership operating model has enabled Premier Inn to grow at a significantly faster pace than competitors, deliver a consistently superior customer experience and generate a strong return on capital for shareholders. Whilst the COVID-19 pandemic created an unprecedented challenge for us. Our programme of investing through the cycle has resulted in us being well-placed to enhance our market leadership position in the UK, to accelerate our growth in Germany and drive long term value for all our stakeholders.


To provide quality, affordable hotels for our guests to help them to live and work well and to positively impact the world around us. With no barriers to entry or limits to ambition, to provide meaningful work, skills and career development opportunities for our teams.

  • Icon Genuine

    Really caring about our customers

  • Icon Confident

    Striving to be the best at what we do

  • Icon Commited

    Working hard for each other

The markets we operate in
Uk Map 23 2
Premier Inn
  • 83k+ rooms
  • 7k rooms in pipeline
  • Line of sight to 125k rooms
De Map 23 2
Premier Inn
  • Over 10k rooms open
  • 7k rooms in pipeline
  • Line of sight to at least 60k rooms

Our ambition is to be the world’s best budget hotel

Our brands

We’re hospitality experts, running some of the UK’s most-loved brands and operating over 840 hotels across the UK and Germany as well as some of the UK’s favourite restaurant chains. Whether we’re providing great food and comfy rooms for our guests or working with charitable causes through our Force for Good programme, we work hard to consistently deliver on our service and standards.


We’ve always been about people, and we always will,  so it makes sense that our sustainability programme is all about people too. It’s called Force for Good. And it’s about helping everyone – our customers, team members and suppliers – to live and work well. 

Force for Good is grouped into three key pillars – Opportunity, Community and Responsibility. Within each area, we’ve set long term strategic commitments that we believe will help us reach our goal of enabling people to live and work well. 

  • Opportunity

    A team where everyone can reach their potential. No barriers to entry and no limitations to ambition.

  • Community

    Making a meaningful contribution to the customers and communities we serve.

  • Responsibility

    Always operating in a way that respects people and the planet.


Visit our brand sites