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A focused hotel group

Whitbread is the owner of Premier Inn, the UK’s biggest hotel brand, and with a growing presence in Germany offering quality accommodation at affordable prices. With over 800 hotels in the UK and over 78,500 rooms in great locations, you’ll never be far from a Premier Inn. Employing almost 30,000 people in over 1,200 Premier Inn hotels and restaurants across the UK, and serving over five million customers every month, people are at the heart of our business.

Our unique ownership operating model has enabled Premier Inn to grow at a significantly faster pace than competitors, deliver a consistently superior customer experience and generate a strong return on capital for shareholders. Whilst the COVID-19 pandemic has created an unprecedented challenge for us, we remain more determined than ever to keep growing one of the most recognised brands in the UK.

Read about our actions during COVID-19
OUR PURPOSE

To provide quality, affordable hotels for our guests to help them to live and work well and to positively impact the world around us. With no barriers to entry or limits to ambition, to provide meaningful work, skills and career development opportunities for our teams.

OUR VALUES
  • Icon Genuine
    Genuine

    Really caring about our customers

  • Icon Confident
    Confident

    Striving to be the best at what we do

  • Icon Commited
    Committed

    Working hard for each other

The markets we operate in
Map Uk New
Premier Inn
  • 79k rooms
  • 13k rooms in pipeline
  • Line of sight to 110k rooms
Map De New
Premier Inn
  • Over 3k rooms open
  • 7k rooms in pipeline
  • Line of sight to at least 60k rooms

Our ambition is to be the world’s best budget hotel

Our brands

We’re hospitality experts, running some of the UK’s most-loved brands and operating over 800 hotels across the UK and Germany as well as some of the UK’s favourite restaurant chains. Whether we’re providing great food and comfy rooms for our guests or working with charitable causes through our Force for Good programme, we work hard to consistently deliver on our service and standards.

BEING A FORCE FOR GOOD

We’ve always been about people, and we always will,  so it makes sense that our sustainability programme is all about people too. It’s called Force for Good. And it’s about helping everyone – our customers, team members and suppliers – to live and work well. 

Force for Good is grouped into three key pillars – Opportunity, Community and Responsibility. Within each area, we’ve set long term strategic commitments that we believe will help us reach our goal of enabling people to live and work well. 

  • Opportunity

    A team where everyone can reach their potential. No barriers to entry and no limitations to ambition.

  • Community

    Making a meaningful contribution to the customers and communities we serve.

  • Responsibility

    Always operating in a way that respects people and the planet.

FOR MORE INFORMATION VISIT OUR SUSTAINABILITY PAGES

Visit our brand sites