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Press Releases 2019

18 Dec 2019

Whitbread wins appeal for Marylebone hub by Premier Inn hotel

Planning permission granted for 294-bedroom hotel on Old Marylebone Road

Whitbread Plc has successfully won planning permission on appeal for a 294-bedroom hub by Premier Inn hotel in Marylebone in central London.

The appeal allows Whitbread to comprehensively redevelop a former office building at 191 Old Marylebone Road into a new thirteen storey hotel.

Commenting on the decision, Derek Griffin, head of Acquisitions for Whitbread in Central London, said:

“Our successful appeal at Old Marylebone Road adds a further 300 bedrooms to our growing portfolio of hub by Premier Inn hotels in central London.  It increases our presence in a part of the city that lacks high-quality and affordable hotel accommodation and grows our network of hub by Premier Inn hotels in the City of Westminster to five sites.  With planning permission now granted we will move quickly to redevelop the site and start to deliver a package of local benefits to the area including 60 new jobs on opening”

The planning appeal focused on the location of the hotel’s servicing bay. Whitbread successfully argued that the servicing bay should be located on Harcourt Street, a street adjacent to 191 Old Marylebone Road, rather than on Old Marylebone Road as was preferred by Westminster City Council.

The granting of planning consent at Old Marylebone Road adds to Whitbread’s growing pipeline of hub by Premier Inn hotels in central London. The business operates eight ‘compact’ hub by Premier Inn hotels in zones 1 and 2 with new openings scheduled at West Brompton and Soho in the first half of 2020.

Launched in 2015, hub by Premier Inn hotels offer compact bedrooms – approximately half the size of a ‘standard’ Premier Inn room – with a contemporary design style, a focus on technology and a relaxed ‘Lounge’ style food and beverage (F&B) offering.  Outside of central London, Whitbread operates three hub by Premier Inn hotels in Edinburgh.






James Anderson, Property Communications Manager, Whitbread – 07850 944 798 / james.anderson@whitbread.com

Richard Pia and Emily Barnes at Camargue on 020 7637 7366 / whitbread@camargue.uk




  • The planning appeal decision was won against Westminster City Council and is subject to judicial review.The appeal reference is APP/X5990/W/19/3221726).
  • Whitbread’s planning application to redevelop 191 Marylebone Road was submitted to Westminster City Council in May 2017 and was refused by the Council in October 2018.
  • The thirteen-storey hotel building is designed by Sheppard Robson and Axiom Architects and features a café / restaurant at ground floor level.
  • Whitbread currently operates three hub by Premier Inn hotels in the City of Westminster at Covent Garden (St Martins Lane), Westminster St James’s Park and Westminster Abbey. A fourth site at Berwick Street in Soho is under construction and is due to open in early 2020.
  • The CGI image is provided with the release is provided courtesy of Sheppard Robson.


About Premier Inn

Premier Inn was named the UK's top-rated hotel chain for 2018 according to Which? With almost 800 hotels and more than 76,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night's sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers' Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2018 Premier Inn was also named the UK’s top-rated hotel chain for the fourth year in a row by Which?

Great Ormond Street Hospital Children's Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.

Outside of the UK, Premier Inn's expansion plans are focused on Germany.  Premier Inn opened its first hotel in Frankfurt in 2016 and has more than 8,000 Premier Inn bedrooms in its secured pipeline in Germany.

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