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Whitbread springs into 2020 with 1,000 new room openings

4 Mar 2020 Estate

1000 Bedroom Openings In First Two Months Of 2020

Whitbread Plc, the owner of the Premier Inn and hub by Premier Inn hotel chains, has bounded into 2020 by opening more than 1,000 new hotel bedrooms in the first two months of the year.

The new rooms, which add to Whitbread’s national network of over 76,000 Premier Inn and hub by Premier Inn bedrooms across the UK and Ireland, were delivered through nine new hotel openings and extensions to several strongly performing existing hotels.

Alex Flach, UK Development Director at Whitbread, said:

“We’re continuing to invest in towns and cities across the UK and Ireland as we aim to increase our market share and deliver new Premier Inn bedrooms in the best locations for our customers. Opening more than 1,000 Premier Inn and hub by Premier Inn bedrooms in the first two months of 2020 is an outstanding achievement and builds on our track record of delivering 6,000 new hotel bedrooms over the last two years whilst maintaining high-occupancy levels of around 80%.”

Whitbread opened nine new hotels during January and February 2020 including many ‘firsts’ for the business such as:

  • the first hub by Premier Inn hotel outside of Central London at West Brompton, west London;
  • the first Premier Inn hotel at the popular ski-resort of Aviemore in Scotland;
  • new openings for Premier Inn in Penzance, Cornwall and on Newquay Seafront in Devon;
  • openings for Premier Inn at popular market towns including Berwick-upon-Tweed, Buckingham and Haywards Heath;
  • delivery of the first Premier Inn at Oxford Airport (Kidlington) adjacent to the expanding Oxford Science Park;

A new 85-bedroom Premier Inn also opened at New Southgate in Enfield.

Whitbread’s extensions team contributed to the milestone by adding more than 300 rooms at established Premier Inn hotels across the UK including at Glastonbury, Rugby, Nottingham, Inverness, Edinburgh and Norwich.   

Whitbread sees the potential for 110,000 Premier Inn and hub by Premier Inn bedrooms in the UK and Ireland. The business expects to open approximately 2,500 net new hotel rooms across the UK in its 2019/20 financial year and has 12,000 rooms in its UK committed development pipeline.

Premier Inn is also expanding rapidly in Germany, with four trading hotels and nearly 10,000 Premier Inn rooms (52 hotels) in its committed development pipeline. Around 20 new Premier Inn hotels are expected to open in Germany during 2020.


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Notes to editors

The images shown include (from left-to-right) Premier Inn Oxford Airport (Kidlington), Premier Inn Aviemore, Premier Inn London New Southgate, Premier Inn Berwick-upon-Tweed and hub by Premier Inn West Brompton.

About Premier Inn

Premier Inn was named the UK’s top-rated hotel chain for 2019 according to Which? With over 800 hotels and 80,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night’s sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers’ Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2019 Premier Inn was also named the UK’s top-rated hotel chain for the fifth year in a row by Which?

Great Ormond Street Hospital Children’s Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.

Outside of the UK, Premier Inn’s expansion plans are focused on Germany.  Premier Inn opened its first hotel in Frankfurt in 2016 and has almost 10,000 Premier Inn bedrooms in its secured pipeline in Germany.

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