Premier Inn adds 13 new locations across Germany as it completes acquisition from Centro Hotel Group
Acquisition grows Premier Inn’s network to 68 trading and pipeline hotels across Germany
Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, has completed the acquisition of 13 hotels across Germany from the Centro Hotel Group. The acquisition grows Whitbread’s network of trading and pipeline hotels to 68 locations across Germany and more than 12,000 bedrooms.
The UK’s leading hotel business is expanding in Germany as it seeks to replicate the success of Premier Inn in the UK. Following the completion of this acquisition, Whitbread now operates 29 hotels, with a total open and committed pipeline of 68 hotels in Germany and sees the potential to operate around 60,000 bedrooms across the country.
The acquisition of the 13 hotels from the Centro Group adds 1,934 bedrooms to Whitbread’s growing network in Germany. Six of the acquired sites (759 bedrooms) are trading hotels and seven sites (1,175 bedrooms) are either under construction or are secured development sites.
Mark Anderson, Managing Director for Property and International at Whitbread, said:
“Our ambition is for Premier Inn to be the number one budget hotel operator in Germany, offering business and leisure travellers the high-quality, good value accommodation that the Premier Inn brand is so well known for in the UK. Completing the acquisition of 13 hotels from the Centro Hotel Group continues our strategy of growing Premier Inn across the country.
“The hotels match our network requirements and bring Premier Inn to many locations where we do not yet have a presence, including into a number of key towns and cities where we expect a strong demand for hotel rooms when the market recovers. This deal demonstrates the structural opportunities that now exist in the German market which we believe we are very well-placed to take advantage of.”
Except for new sites in Cologne and Hamburg, all the hotels acquired from the Centro Hotel Group are in new markets for Premier Inn. They include hotels that were trading under the NinetyNine, FourSide, Centro and Boutique 009 brands.
The conversion of the operating hotels to Premier Inn branding is expected to occur in the first half of 2021. In the meantime, the open hotels will continue to operate in the Premier Inn estate under their existing branding.
James Anderson, Property Communications Manager, Whitbread on 07850 944 798 / firstname.lastname@example.org
Notes to editors
The hotels acquired from the Centro Hotel Group include the following:
|Boutique 009 Köln City||Köln||Operating||98|
|Centro Hotel Weisser Hase||Passau||Operating||108|
|NinetyNine Hamburg Airport||Hamburg||Pipeline||110|
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn with over 800 hotels comprising almost 80,000 rooms and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
Outside of the UK, Premier Inn’s expansion plans are focused on Germany where the business is seeking to be the number one budget hotel operator. At the time of its interim results (27th October 2020) Whitbread had an open and committed pipeline of more than 10,000 Premier Inn rooms across 53 hotels in Germany – increasing to 12,000 rooms following the completion of the acquisition of 13 hotels from the Centro Hotel Group.
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