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Press releases 2015

30 Nov 2015

hubby Birthday to Covent Garden's Only Digitally Enhanced Hotel

The only hotel in the world that can be controlled by your wrist celebrates its first birthday and introduces its second site in London

hub by Premier Inn has just celebrated its first year of trading since opening last November in the heart of the city, St Martin’s Lane, Covent Garden. This new generation of hotel offers an unrivalled digital experience for customers who can use an app on Android, iPhone or Apple Watch to book, check-in, control lighting and room temperature or even add breakfast to their stay - and Londoners, business travellers and overseas guests alike can’t get enough of this expertly designed, space optimised, new hotel concept!

Since opening, hub by Premier Inn has looked after nearly 60,000 guests, seen an impressive 90%+ occupancy rate, and had over 40,000 downloads of its dedicated app – which allows guests to make their booking in under a minute. The hotel has also supplied around 72,000 cups of complimentary tea and coffee to hotel guests in its Proven Dough Deli+Bar – which offers a whopping 20 breakfast combinations and more than 30 menu options through the day.

95% of hub by Premier Inn’s Trip Advisor reviews have been positive and the hotel has ranked in the top 15% of all London hotels reviewed on the site – a fantastic result for a new, unique entrant to the London hotel market.

The stylish new brand, due to open a further 13 hotels in London and Edinburgh, predicts that it has saved guests a combined total of over 1000 hours throughout the year by innovatively weaving technology throughout the hotel experience - with check-in kiosks, smart TV’s and seamless connectivity powered by super fast free Wi-Fi.

hub by Premier Inn has proved popular with international guests as well as those from the UK all looking for an affordable, comfortable and modern place to stay in the heart of the city. Both the expertise of the local hub team and hub’s bespoke local guide ‘Explore’ have proved invaluable in giving guests great recommendations for enjoying the city. Using the hub app and augmented reality, guests can watch the in-room map come alive with recommendations of restaurants, theatres, museums and galleries right on the doorstep.

The first hub has also been designed with sustainability in mind - it uses 100% renewable certified energy supplied from the grid, from a variety of sources, including wind, hydro and bio-mass fuel. It also generates its own electricity while heating water for showers and taps through an efficient CHP unit. Energy efficient lighting throughout the hotel means lower energy costs while providing guests the ability to set their perfect room ambience. In recognition of the commitment and innovation applied in designing the hotel, hub was awarded an ‘outstanding’ rating in Breeam’s environmental assessment – and is currently the only hotel in the UK to have achieved this highest rating.

Simon Ewins, Chief Operating Officer for hub by Premier Inn, said:

“We are so proud of what hub by Premier Inn has achieved in its first year. We always knew that the demand was there for a brand that offered stylish and connected rooms, in the heart of the city at an affordable price. Digital connectivity, stylish design and our brilliant hub team are what sets us apart from competitors.

We are so excited about expanding the brand with further investment in London and Edinburgh in the coming months. Our key focus in the design and build of the next hub by Premier Inn hotels will be how we move the brand forwards and expand our offering – we are looking at even more digitally enabled smart TV ‘s which allow mirror screening and a new bigger room type as a starting point.”

The second hub by Premier Inn, London Tower Bridge, is due to land in just a few weeks,   Rooms are already on sale so download the app and get ready to check-in and check us out!


The hub by Premier Inn app is available to download at the App Store for iPhone and Apple Watch users, and Google Play for Android devices

Follow us on twitter @hubhotels, on instagram #hubhotels and on facebook /hubhotels

For any more information, please visit www.hubhotels.co.uk or contact hubpremierinn@frankpr.it



About hub by Premier Inn:

hub by Premier Inn is a new generation of smartly designed hotels in the heart of the city. The stylish compact rooms, featuring digitally enhanced connectivity, make hub by Premier Inn the smart choice for those looking for a contemporary and affordable hotel in a must have city centre location.

The brand’s first hotel opened on St Martin’s Lane, Covent Garden in November 2014 and has already won awards for its innovative technological design. hub attracts guests staying in the city for business or pleasure, striking a chord with digitally savvy city travellers, looking for a stylish modern base whilst they explore the capital.

In April 2015, hub by Premier Inn was awarded an ‘outstanding’ rating in Breeam’s environmental assessment – and is currently is the only hotel in the UK to have achieved this highest rating.

hub is a brand new concept hotel owned by Whitbread and is sister brand to Britain’s most loved hotel chain Premier Inn – which was named the UK’s top rated hotel chain by Which? recently.

hub by Premier Inn has plans for a further 13 hotels - with another 10 sites in London and 3 in Edinburgh already secured. These sites include prime city centre locations such as Tower Bridge (opening December 2015) Brick Lane, Kings Cross, Westminster and Royal Mile in Edinburgh.

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