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Premier Inn’s team of ‘Postcard Poets’ revive holiday tradition

2 Aug 2022 Brand

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  • Almost three-quarters (73%) of Brits say they have fond memories attached to writing and receiving postcards, but with the rise in popularity of other forms of communications, the tradition has dwindled.
  •  66% of Brits say sending a postcard fills them with happiness, but the vast majority of the Nation (61%) haven’t sent one in over 5 years.
  • To reignite our love with the postcard and encourage travellers to pick up their pens, Premier Inn has launched a team of Postcard Poets, who will turn holidaymakers’ stories into beautiful prose 

July 2022:

Premier Inn is championing the great British postcard with a series of new and original prints designed to inspire Brits to put pen to paper and share their holiday memories with their loved-ones.

At the same time, the UK’s biggest hotel company is launching its very own limited-edition Postcard Poets service, to help people who puzzle over prose find the right words to share the wonder of their great British getaway. Stationed at four of the UK’s hottest staycation destinations from Friday 29th July until Sunday 31st July, travellers at Premier Inn can have their holidays transcribed in beautiful prose in a matter of minutes by a professional poet while others can get involved through social media.

The service comes as new research conducted by YouGov on behalf of Premier Inn reveals the sharp decline in people sending and receiving postcards in recent years. Four out of five people (80%) surveyed said they have received a postcard at some point in the past, but over half (61%) haven’t received one in over five years. Despite this, over half of people (59%) agree that this method of sharing holiday memories is much more thoughtful than just sending a text message, and 61% say that is a great way to communicate with those who aren’t on social media.

The Postcard Poets’ objective is to help Brits share and preserve those cherished holiday memories after the research revealed that 73% of people have fond memories attached to the simple act of sending or receiving a postcard, with 54% saying that it’s a great way to better cement memories for years to come. 

Travellers are encouraged to share these stories with loved ones on one of five beautifully designed postcards created by artist, Hollie Startup, featuring artwork of the picturesque landscapes at British staycations hotspots such as Torquay, Oxford, Porthmadog, Scarborough, and the wider British Isles. These can then be posted for free at the participating hotels using special Premier Inn Post-boxes. All postcards and tips on how to write the perfect message are also available on the Premier Inn website. 

A Premier Inn spokesperson said: “Writing postcards is an age-old tradition and with so many enjoying UK staycations this year it’s the perfect opportunity to give this classic pastime a new lease of life and help guests capture treasured memories from their stay. We all remember the joy we felt when receiving a postcard from someone we care about, and we hope our Postcard Poets inspire holidaymakers to pick up their pens and get writing again. We can’t wait for people to get their hands on our beautiful limited-edition postcards and look forward to reading some of the amazing poems they come up with!”

Postcard Poetry sessions are limited and will be available at Premier Inn hotels in Torquay (29th July). Oxford (29th July), Porthmadog (30th July) and Scarborough (31st July), between the hours of 11am – 3pm or get involved on Premier Inn’s social media channels.

And if you’re not lucky enough to get your hands on one of Premier Inn’s custom postcards at these four staycation hotspots and you can become a Postcard Poet yourself with handy postcard writing tips, please visit the Premier Inn website at:

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