13th February 2014
ACTION HOTELS KEY PARTNER TO LAUNCHING MULTIPLE PREMIER INN HOTELS IN THE MIDDLE EAST BY 2015
Dubai, UAE February 2014: Action Hotels plc and Whitbread plc announced today a partnership to develop Premier Inn Hotels across the Middle East.
Premier Inn will undertake long-term management contracts on four new Premier Inn hotels owned by Action Hotels, to open between now and 2016. The hotels include a 166 bedroom Premier Inn Sharjah King Faisal Road (opening late 2014), a 100 bedroom Premier Inn Jeddah in the Modon Industrial area (opening 2015), a 119 bedroom Premier Inn in Bahrain’s Diplomatic area (opening 2015)and a 245 bedroom Premier Inn Dubai Healthcare City (opening 2016).
Action Hotels plans to invest c. AED 378M (£63M) over the course of the next 2 years as they build and develop the new hotels, which will create 170 new jobs in the region.
Managing Director of Premier Inn Middle East & Africa, Darroch Crawford said “Premier Inn already has five hotels operating in Dubai and Abu Dhabi and the brand is proving very popular with customers who are looking for great value accommodation and a great quality product. We are delighted to be partnering with Action Hotels to introduce the Premier Inn brand to new countries and significantly increase our presence in the region.”
Alain Debare, CEO of Action Hotels plc commented: “We have established a strong hotel business which is well-placed to take advantage of the significant growth opportunities for branded economy and midscale hotels across the Middle East. Our partnership with Whitbread’s Premier Inn brand will enable us to strengthen our leading position in the region.” Debare concluded.
Notes to Editors
ABOUT ACTION HOTELS
Action Hotels PLC is an owner, developer and asset manager of branded economy and midscale hotels in the Middle East and Australia, listed on AiM on the London Stock Exchange, The Group’s objective is to become a leading owner, developer and asset manager of branded economy and midscale hotels in key Middle East markets and Australia. Action Hotels has completed six hotels, of which five are in the Middle East and one is in Australia, with a further two hotels under construction (both in the GCC), one hotel expansion and another six Pipeline projects (one in Australia and the remainder in the GCC).
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn and the UK’s favourite coffee shop, Costa as well as restaurant brands, Beefeater, Brewers Fayre, Table Table and Taybarns.
Whitbread PLC employs 43,000 people in over 2,000* outlets across the UK, with its well-loved brands making every day experiences special for over 22 million UK customers every month.
Whitbread has outlined growth milestones for 2016 and 2018. The 2018 milestones are to increase the number of Premier Inn UK rooms to around 75,000 and to double the size of Costa with global system sales of £2bn.
In the year ended 28 February 2013, Whitbread PLC reported a 14.2% increase in Group Revenue to £2,030 million and Underlying Profit before tax of £356.5 million up 11.4%.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
*excludes Costa Franchise stores and Costa Express
ABOUT PREMIER INN
Award-winning Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov.
As the only hotel chain to offer a ‘Good Night Guarantee’ , Premier Inn are so confident that their quality, comfortable rooms and friendly service will give guests a great night’s sleep every time, that they offer a 100% money-back guarantee if they’re not happy with their stay.
With over 670 hotels and an ever growing pipeline, Premier Inn has set an ambition to have 75,000 UK rooms by 2018 and a further 10,000 internationally. At present Premier Inn has five hotels in the Middle East in a joint venture with Emirates and three in India, with many further developments under construction and a target for 50 hotels outside the UK by 2018.
For more information visit www.premierinn.com