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5 May 2023 Brand

  • Designed specially to celebrate the Coronation of King Charles III, Premier Inn has launched an exclusive Royal-style dressing gown, fit for a King!
  • Foray into clothing is a first for Premier Inn
  • The specially created robes have been created in partnership with social enterprise The Sewing Rooms based in Skelmersdale, Lancashire
  • The Royal-style robes will be sold on a limited basis on the Premier Inn at Home website with all proceeds going to long-standing charity partner Great Ormond Street Hospital Children’s Charity (GOSH Charity)
  • Perfect for putting your feet up and watching the Coronation in style!

May 2023

To celebrate the Coronation Premier Inn has created a dressing gown fit for a King.

The UK’s biggest hotel company today (April 26) unveils a limited-edition Royal-style dressing gown, created in honour King’s Coronation – perfect for tuning into the event in style.

The service will begin at 11am on Monday, May 06 – allowing plenty of time for a lie in and to enjoy a tasty breakfast on the bonus Bank Holiday before tuning in to the monumental event.

Premier Inn – which is dedicated to helping people rest easy – dreamed up the robes in celebration of the momentous occasion and the designs were inspired by its own famous purple branding – a colour which has long been synonymous with Royalty.

Created in partnership with social enterprise community interest company The Sewing Rooms the robes are made from a cosy soft velour fabric that has been adorned with a faux ‘ermine’ collar, trim and cuffs giving a luxurious feel. They are finished off with the signature brand logo and a commemorative label inside. Priced at £50, all proceeds from the limited-edition sale will go to Premier Inn’s long-standing charity partner Great Ormond Street Hospital Children’s Charity (GOSH Charity).

Premier Inn is hoping hoping the dressing gowns will prove popular after new research shows Brits have an unsatiable appetite for all things Royal. A recent survey conducted by Premier Inn and One Poll suggested that one in five will be purchasing souvenirs and memorabilia to commemorate the Coronation, with mugs being the most popular purchase – fittingly for a nation of tea drinkers. And, with thousands of people heading to London to be a part of the occasion – including many staying in the chain’s locations around London – Premier Inn felt it was fitting to create something symbolic that linked the two – relaxation and royalty – thus the ‘Royal’ robe was created!

To create the dressing gowns Premier Inn enlisted the expertise of Lancashire-based social enterprise company The Sewing Rooms, which aims to improve people’s life-chances – a business with values in line with Premier Inn’s own Force For Good strategy. All the robes were created in the Sewing Room’s Skelmersdale-based offices.

Simon Ewins, Managing Director for Premier Inn said: “We’re delighted to create a dressing gown fit for a King. As a British business it’s with great pride that we get into the jubilant spirit of the Coronation by unveiling our specially-created robe. With sales of our At Home products soaring, we know our customers love to bring the comfort of our hotels into their homes, so what better way to mark the occasion of the Kings Coronation than with these brilliant Royal-style robes – a perfect limited-edition piece to help people enjoy the event in style.

“The Sewing Rooms were the ideal partner for this unique project, and the team’s creativity and skills really came to the fore – managing to create something stylish and comfortable – that will definitely make the wearer feel like Royalty, whether they are relaxing at home or in one of our rooms!” 

A limited number of the Robes will go on sale from 10am on Thursday 4th May at so be quick as they are sure to go fast!

To find out what else Premier Inn is doing to mark the Coronation click here.

Win a Royal Robe

A limited number will be going on sale at at 10am on Thursday 4th May 2023

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