Costa named the Nation’s Favourite Coffee Shop by leading coffee industry experts Allegra
48% of independent consumer panel named the chain as their favourite coffee shop
Costa has been named the Nation’s Favourite Coffee Shop for its fourth consecutive year after industry experts Allegra published their annual Project Cafe13 UK report for 2013. 48% of consumers named Costa as their favourite coffee shop, a figure that has increased by almost 10% on last year’s result. The coffee shop chain also increased its popularity in the typically more competitive London region to 38% naming Costa as their favourite coffee shop an increase of 7% on its previous year’s figure. The coffee shop was also considered the most ethical coffee shop brand in the UK.
Project Cafe13 UK highlights that the UK coffee shop market grew by 6.4% turnover, delivering sales growth of 9.3%. The coffee market segment continues to be one of the most successful in the UK economy and has established itself as a key element of UK society.
The report highlights that the UK is a nation of coffee drinkers: 52% of consumers surveyed maintain their coffee shop visits in the last 12 months. 1 in 5 now visit coffee shops every day compared with 1 in 9 in 2009 Coffee shop visitors drink an estimated 1.7 billion cups of coffee per year in coffee shops.
Jason Cotta, Managing Director Costa UK Retail said:
“We are delighted to have been named the Nation’s Favourite Coffee Shop for the fourth consecutive year and to have been awarded the title from an independent panel of coffee shop visitors makes the win all that more significant.
We would like to thank our fantastic team of baristas in showing outstanding pride, passion and personality in what they do to help earn us the Nation’s Favourite title and we will continue to listen to customers, working hard to ensure that they will continue to choose Costa as their favourite coffee shop.”
Jeffrey Young, Manager Director at Allegra commented:
“Costa has performed extremely well this year in Allegra Strategies’ independent research. Britain is now a nation of great coffee drinkers who have unparalleled access to great coffee in part thanks to the rapid growth of Costa Coffee venues throughout the UK.”
Notes to Editors
(Allegra Strategies are industry experts within the coffee shop market and have been publishing their annual ‘Project Cafe’ report for over 11 years. The question ‘What is your favourite coffee shop? Is asked of an independent panel of 4,650 coffee shop visitors and so is the best representation of overall brand preference.)
Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for four years running (2010, 2011, 2012 & November 2013).
Winner of “Best Branded Coffee Chain in Europe” Allegra Strategies 2011, 2012 and 2013.
With over 1,600 coffee shops in the UK and more than 1,000 overseas, Costa is the fastest growing coffee shop business in the UK and the second largest coffee shop operator in the world. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and has recently diversified into both the at-home and gourmet self-serve markets.
Just 1% of the world’s production of coffee is good enough for us to choose from. Only the very best 100% RFA certified coffee available can go into creating the unique taste and aroma of our Mocha Italia blend.
Costa is committed to looking after coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Costa Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 42 schools and improved the social and economic welfare of coffee-growing communities.
Allegra Strategies Allegra Strategies is a London-based strategic research consultancy recognised as a global leader in the foodservice and coffee shop sector. Allegra is best known for its definitive reports on the European and UK coffee markets. Allegra has accurately predicted trends in the UK branded coffee shop market since 1999. The report is considered by the industry as "the bible" of the coffee sector.