Premier Inn opens its doors in Hastings Town Centre
- UK’s largest hotelier transforms an under-utilised car park into an 84-room hotel
- Opening brings Premier Inn into Hastings Town Centre – a long-term target for the market-leading brand
- Hotel opens its doors with a team of 25 ready to welcome guests
Premier Inn has today [12th December 2025] celebrated its latest hotel opening on the south coast of England in Hastings Town Centre.
The 84-bedroom hotel on Cornwallis Street brings the brand’s very latest bedrooms and welcoming restaurant space to the heart of the historic seaside town.
Whitbread plc, which owns Premier Inn, has transformed an under-utilised car park into the new 3,000 sq m hotel, constructing the ground plus four-storey building in fifteen months.
The Premier Inn Hastings Town Centre hotel brings together Premier Inn’s Standard rooms and enhanced ‘Premier Plus’ bedrooms along with the brand’s stunning new ground-floor restaurant space, The Social.
It grows Premier Inn’s network in Hastings to two hotels, and a team of 25 team members have been recruited to give guests the famous Premier Inn welcome in this new location in Hastings Town Centre.
Jordan Tomkinson, Construction Project Manager, at Whitbread, said:
“Premier Inn Hastings Town Centre is a true regeneration story. We’ve transformed an under-utilised car park into a gleaming new Premier Inn hotel, investing in the local economy during construction and creating 25 permanent, good quality hospitality jobs. Opening here creates another excellent location for our customers and as we know our customers travel with us as we expand and spend money outside of our hotels when they stay with us, we believe our presence here will bring many long-term benefits to Hastings Town Centre too.
“I am extremely proud of what we have achieved and would like to say a huge thank you to everyone who worked so hard to deliver the new hotel for us. I am also sincerely grateful to our neighbours for their patience and understanding during the build and we’re looking forward to becoming part of the community now our doors are open.”
Labour (Co-op) MP for Hastings and Rye, Helena Dollimore MP, joined the team to officially open the new Hastings Town Centre hotel, cutting the ribbon with the new hotel team alongside several of Whitbread’s external stakeholders.
Premier Inn, which operates around 850 hotels in the UK and Ireland, is especially active on the south coast of England as it invests to strengthen its network in locations with robust local economies and strong seasonal leisure demand.
Alongside the new Hastings Town Centre hotel, the company is set to open a new Premier Inn on Bognor Regis Seafront in spring next year. It also started clearing the site of a new 130-bedroom Premier Inn in Littlehampton Town Centre and is searching for a suitable location for the brand in Rye.
Before opening the doors, the new team volunteered at St Michael’s Hospice Donation Centre, helping to sort through donations, and carried out a three-hour beach clean collecting 20 bags of litter from the breach.
In addition, Whitbread shared a £9,000 ‘Force for Good’ fund with three local charities selected by the hotel team. These included supporting ‘Expanding limited horizons’, ‘Counselling Plus Community’ and the ‘Hastings Community Info Hub’, with representatives of those local organisations joining.
Simone Casey, New Openings Project Manager for Whitbread, said:
“Opening the new Hastings Town Centre hotel has been everything I love about working for Premier Inn—because it’s all about people. From working with the construction team on the hand-over of the new hotel, to recruiting the enthusiastic new team, and building the fantastic management team, it’s been a journey of collaboration and growth.
“I also want to acknowledge some of our external partners who are here at the opening today—the local Department for Work and Pensions and representatives from our local college. Your support has been invaluable, and these partnerships will continue as we move into busier trading periods and grow our team beyond the 25 new members we’ve already welcomed.”
