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Le Masurier and Whitbread enter agreement for second Premier Inn hotel in St Helier

5 Apr 2019 Estate

Jersey Bath Street Cgi 715 X 402 Pixels

£70m redevelopment to include housing, plus retail, bar and restaurant units

Le Masurier, the Jersey property investment and development company, has entered into an Agreement To Lease with Whitbread, Premier Inn’s parent company, to bring a second Premier Inn hotel to Jersey, as part of a major redevelopment in the north of St Helier.

The proposed £70 million Bath Street Redevelopment will provide for substantial regeneration, employment, housing and a boost for tourism. It will include:

  • 122-bedroom latest generation Premier Inn hotel
  • 145 high quality residential apartments and car parking
  • New retail, bar and restaurant units
  • A new pedestrian street connecting the Millennium Town Park to the library into town
  • More green areas, pavement widening and street art

St Helier’s second Premier Inn is expected to create 35 new jobs and accommodate 40,000 overnight stays in Jersey, with the potential to attract annual visitor spend of £1.6 million and, in turn, support over 30 new year-round jobs in the tourism sector. The wider redevelopment is also expected to create over 70 full time jobs in the construction industry.

Le Masurier, which has remained under Jersey family ownership since 1835, is holding two public exhibitions of the plans for the Bath Street Redevelopment at the Freedom Centre (formerly the Odeon Cinema). Islanders are invited to attend on the afternoons of the 9th and 10th April to see images of the impressive new site and to leave feedback.

Brian McCarthy, Managing Director, Le Masurier, said:

Our Bath Street Redevelopment represents a significant £70 million investment in St Helier, helping with the much-needed regeneration of the north of town and boosting tourism and business. In addition, the impressive new residential units will help to meet the demand for housing that the Island has, and St Helier specifically.”

He added: “We are delighted to partner with Whitbread in bringing a second Premier Inn to Jersey. Despite the whole Brexit uncertainty, this demonstrates Le Masurier’s confidence in investment in Jersey and also Whitbread’s confidence in the Island – and follows the success of their first Premier Inn at Charing Cross. I believe that this is a real success story for Jersey and will provide a host of social and economic benefits.”

Jacqui Allum, Head of Estate Development at Whitbread, said:

We’re excited to sign an agreement to lease to bring a second Premier Inn to Jersey less than a year after opening our first on the Island. Jersey is a relatively new market for Premier Inn and our confidence to invest further in the Island has been underpinned by the strong performance of our Charing Cross hotel.

Since opening in July 2018, the Charing Cross Premier Inn has consistently achieved above average occupancy rates and positive guest feedback. This strong performance, along with the high level of interest from our customers searching for Jersey on the website, has encouraged us to partner with Le Masurier and invest in the Bath Street site.”

Simon Crowcroft, Constable of St Helier, said:

“I am delighted to support this major regeneration of the north of St Helier. It will significantly improve business and tourism in the area and, importantly, with more green areas and proposed wider pavements it will considerably improve the look and feel of this significant gateway to town.”

Editor’s Notes

For further information, please contact:

Martyn White

Freedom Media on behalf of Le Masurier

T: 01534 607804


James Anderson

Property Communications Manager, Whitbread

T: 07850 944 798


Significant milestones

  • Bath Street Redevelopment Launch – 5th April
  • Public Exhibitions: Tuesday 9th April – 12-7pm; Wednesday 10th April – 12-2pm and 4-7pm
  • Submission of planning application – The visitor number and guest spending calculations were compiled by Walsingham Planning, an independent planning consultancy, and will form part of the planning application for the Bath Street development.

About Le Masurier

Le Masurier is one of Jersey’s oldest and largest property companies with real estate assets located in Jersey, the United Kingdom and throughout continental Europe. The Group’s strategy is to achieve long-term growing, secure and sustainable income. The investment risk profile of the Group is aligned with the culture of the ultimate beneficial owners and follows a risk averse, conservative and long-term growth strategy.

About Premier Inn

Premier Inn was named the UK’s top-rated hotel chain for 2018 according to Which? With almost 800 hotels and more than 75,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night’s sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers’ Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2018 Premier Inn was also named the UK’s top-rated hotel chain for the fourth year in a row by Which?

Great Ormond Street Hospital Children’s Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.

Outside of the UK, Premier Inn’s expansion plans are focused on Germany.  Premier Inn opened its first hotel in Frankfurt in 2016 and has more than 6,000 Premier Inn bedrooms in its secured pipeline in Germany.

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