
Chairman
CHAIRMAN’S STATEMENT
Long-term investment
“Our leadership position is not something that we take for granted and we are determined to extend it further through a well-managed programme of long-term investment.”
Read moreStatutory Revenue
£ 2922 m
2023/24: £2,960m
Adjusted Profit Before Tax
£ 483 m
2023/24: £561m
Statutory Profit Before Tax
£ 368 m
2023/24: £452m
Adjusted basic earnings per share
194 .6 p
2023/24: 206.9p
Statutory basic earnings per share
141 .5 p
2023/24: 161.0p
Dividend per share
£ 97 .0 p
2023/24: 97.0p
Adjusted operating cash flow
£ 723 m
2023/24: £787m
Lease-adjusted net debt to adjusted EBITDAR
3 .0 x
2023/24: 2.6x
Total shareholder returns
£ 442 m
2023/24: £756m
93 %
UK Brand Awareness
1000 +
UK and Ireland room openings in 2024/25
400 +
rooms opened in Germany in 2024/25
No. 1
YouGov ‘Best Value HotelrnChain’ ranking in the UK
19 %
Germany Brand Awareness
900 +
Hotels on new reservation system
61 .0
YouGov Brand Satisfaction Score in Germany
£ 75 m
Cost efficiencies delivered in 2024/25
1600
Rooms with a view in the UK
Business model
With a market-leading position in the UK and a growing presence in Germany, through our business model we are executing at pace to reach our ambitions and deliver long-term value for key stakeholders.
Our strategy is underpinned by our Five-Year Plan that is set to drive us closer towards the achievement of each of the following ambitions:
- Extending our market-leading position in the UK
- Becoming No.1 in Germany
- Enabling long-term growth
Generating benefits for our teams, guests, communities and shareholders:
- Highly engaged teams
- Market-leading guest proposition
- Sustainable profitable growth
Generating benefits for our teams, guests, communities and shareholders:
- Highly engaged teams
- Market-leading guest proposition
- Sustainable profitable growth
Striking the appropriate balance through our strict capital discipline and framework, we are:
- Investing in long-term value
- Rewarding key stakeholders
CHIEF EXECUTIVE’S REVIEW
Delivering a step-change in performance
“By focusing on what we can control, our Five-Year Plan is on track to deliver a step-change in our profits, margins and returns. We remain confident in the medium-term outlook.”
Read more
Chief Executive

Five Year Plan
Demonstrating our confidence in the medium-term outlook for the Group, in October 2024 we announced the details of our Five-Year Plan that illustrates the scale of our ambition and the inherent strengths of our business model. Our plan outlines how, over the next five years, we plan to deliver at least £300m incremental adjusted profit before tax, unlocking more than £2bn for share buy-backs and dividends.

Chief Financial Officer
CHIEF FINANCIAL OFFICER’S REVIEW
Delivering long-term sustainable returns
“We delivered a robust financial performance in the UK, despite a tougher market environment. We also made excellent progress in Germany and as a result, we delivered Group adjusted profit before tax of £483m.”
Read moreOur performance
United Kingdom and Ireland
Our largest and most profitable market is driven by high volumes of domestic travel, supplemented by inbound travel. With a significant decline in the independent sector and limited new room growth from other branded operators, a favourable supply backdrop is expected to remain in place for the next few years.
Germany
The German hotel market is 40% larger than that in the UK and shares a number of attractive structural characteristics that helped drive Premier Inn’s success in the UK. Having grown rapidly in recent years, we are on course to become Germany’s number one hotel brand, delivering profitable growth and attractive long-term returns on capital.
Our Teams
Force for Good
Opportunity
A team where everyone can reach their potential with no barriers to entry and no limits to ambition
Material topic
Social mobility
Progress during FY24/25
- 39.8% female representation in our leadership population
- 9.3% ethnic minority representation in our leadership population
- More than 750 apprenticeships in learning in Operations and Support Centre
- 25 supported internships for people with special educational needs
- 23 care-experienced young people participated in our ten-week pre-employment programme in partnership with Barnardo’s
Community
Making a meaningful contribution to the customers and communities we serve
Material topic
Economic contribution
Progress during FY24/25
- £2m raised for Great Ormond Street Hospital Children’s Charity
- 21.2% average salt reduction across our menus from a 2017 baseline
- 3.1% average calorie reduction across our menus from a 2017 baseline
Responsibility
Always operating in a way that respects people and the planet
Material topics
Decarbonisation
Resource use
Progress during FY24/25
- 59.7%/m2 emissions intensity reduction in Scope 1 and 2 from a 2016/17 baseline
- 34.6%/m2 emissions intensity reduction in Scope 3 from a 2018/19 baseline
- 14.2% reduction in water use per sleeper from a 2019/20 baseline
- 31.3% reduction in food waste from a 2018/19 baseline
Case studies

Governance
During the year, we were fully compliant with the provisions of the 2018 UK Corporate Governance Code.
Read moreDownloads

What sets us apart
DownloadBusiness model
DownloadChairman’s statement
DownloadChief Executive’s Review
DownloadFive Year Plan
DownloadFinancial highlights
DownloadChief Financial Officer’s Review
DownloadUK
DownloadGermany
DownloadOur people
DownloadForce for Good
DownloadGovernance
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