view share price

Premier Inn launches under 15s short story competition to raise funds for GOSH charity

19 Dec 2019 Brand, Sustainability

Gosh Patient Redeemer Reads A Story With Gosh Volunteer Elves And Father Christmas

Premier Inn is offering under 15s the chance to become a published author.

19th DECEMBER 2019: Premier Inn is launching the UK’s first-ever ‘wake up-time’ story book for children. Inspiring children to start the day in the best way possible.

The UK’s largest hotel company – which helps millions of people get a great night’s sleep each year –  is searching for young UK literary talent to help it publish a children’s short story book packed with original tales.

Part of the book will be dedicated to bedtime stories to help encourage a great night’s sleep, while uniquely the other part will be dedicated to stories designed to be read in the morning – to inspire young people to get their day off to the best possible start.

The budget hotel chain is encouraging children and young people 15 and under to submit an original 500-word short story – either round the theme of relaxation or inspiration. Young people are invited to let their imaginations run riot – and stories can be inspired from their own real-life experiences or something from the depths of their imaginations. The hotel company will publish a diverse collection of tales, so stories revolving around friendship, families, animals or even science fiction are all welcome, providing they slot into the themes above.

The competition will run from Tuesday 24th December 2019 through to early 2020.

Premier Inn experts and an esteemed panel of judges will crown national prize-winners in two categories: under 10s and ages 11-15. In addition, there will be twelve regional runners-up, celebrating the UK’s literary brilliance all the way from the South West to Scotland.

To launch the nationwide competition in the lead up to Christmas, children being cared for at Great Ormond Street Hospital (GOSH) were treated to story readings by Father Christmas and his festive elves. Premier Inn is a longstanding supporter of Great Ormond Street Hospital Children’s Charity (GOSH Charity) and the winning stories will be available for a donation, with all proceeds donated to GOSH.

Simon Ewins, Managing Director at Premier Inn UK said: “We help millions of people to have a great night’s sleep and wake up ready for whatever the day holds, so we’re thrilled to launch our young people’s short story competition which will uncover exciting new stories to help encourage a restful night’s sleep – and get their day off to the best possible start. We’re all a huge fan of the traditional bedtime story and as a great night’s sleep is also all about setting you up for the day ahead, we thought it would be a fun twist to launch the UK’s first ‘wake up-time’ story collection. The UK is bursting with talented young people and we can’t wait to start receiving the stories”. 

Amit Aggarwal, of Great Ormond Street Hospital Children’s Charity said: “It’s brilliant that money raised through Premier Inn’s short story writing competition will benefit children and young people treated at GOSH, as stories that dive into the imagination can be a useful distraction for patients at the hospital. Writing and reading can help entertain children and young people during their treatment and empower them to express themselves too. We look forward to reading the fantastic entries to this competition.”

The winning wordsmiths work will then be published and the prize also includes a two-night stay at a Premier Inn of the winner’s choice.

Premier Inn, the UK’s top-rated hotel chain*, has proudly been supporting Great Ormond Street Hospital Children’s Charity since 2012, when it pledged to raise £7.5 million towards a brand new medical facility at the hospital. The Premier Inn Clinical Building, named in honour of the partnership, officially opened in January 2018, and provides state of the art facilities including new in-patient wards, operating theatres and a day case unit, to match the hospital’s world-class care. Most recently, Premier Inn pledged to raise a further £10 million to help fund a new Sight and Sound Centre, a specialist outpatient centre tailored to the needs of children with sight and hearing loss, which is due to open in 2020.

To submit a 500-word short story, young authors can submit their masterpieces by emailing StoryPremierInn@golin.com.

Premier Inn has value rooms available across the festive period. Book direct and choose the right rate; Non-Flex is the best value rate – or those preferring more flexibility, can opt for the Flex rate. Only bookable on premierinn.com or on the Premier Inn app.  

Notes to editors
For further information, please contact 0207 067 0036 or email PremierInn@golin.com

About Premier Inn
Premier Inn was named the UK’s top-rated hotel chain for 2019 according to Which? With over 800 hotels and more than 76,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night’s sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers’ Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2018 Premier Inn was also named the UK’s top-rated hotel chain for the fourth year in a row by Which?

Great Ormond Street Hospital Children’s Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.

Outside of the UK, Premier Inn’s expansion plans are focused on Germany.  Premier Inn opened its first hotel in Frankfurt in 2016 and has more than 6,000 Premier Inn bedrooms in its secured pipeline in Germany.

About Great Ormond Street Hospital and Great Ormond Street Hospital Children’s Charity

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. Our patients and families are central to everything we do – from the moment they come through the door and for as long as they need us. 

Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give seriously ill children, the best chance for life. The charity funds research into pioneering new treatments for children, provides the most up to date medical equipment, funds support services for children and their families and supports the essential rebuilding and refurbishment of the hospital. You can help us to provide world class care for our patients and families. For more information visit www.gosh.org 

Visit our brand sites