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Premier Inn bags best vegan breakfast

18 Oct 2023 Brand

Whb14666 Whitbread Inns Breakfast Vegan 02 For Hands Only Rt

They say it’s the most important meal of the day and Premier Inn is over the moon – and stars – to be awarded best vegan breakfast by UK-based animal charity PETA.

Britain is a nation of breakfast-lovers – in fact, almost half (48%)* of Brits think that breakfast is the most important meal with 30% agreeing tucking into a tasty breakfast is a great way to start the day.

Premier Inn guests can enjoy a wide range of vegan breakfast fayre, from vegan sausage and bacon to favourites including hash browns, muffins and crumpets, a choice of cereals and an array of fresh fruit.

For those visiting with young people, two kids aged 15 and under eat breakfast for free when accompanied by an adult purchasing a full breakfast.

The best breakfast gong was scooped at the 11th annual Vegan Food Awards.

Premier Inn’s full vegan breakfast range:

THIS™ Isn’t Bacon

GARDEN GOURMET® Sensational™ Vegan Sausage

Hash Browns
Grilled tomatoes
Brown and white bread
Maple syrup
Peanut butter 
Prepared fresh fruit
Fruit berry mix

* if served with Alpro

In numbers:

This year alone 2.5 million GARDEN GOURMET® Sensational™ Vegan Sausage

and around 1 million THIS Isn’t Bacon rashers have been served across Premier Inn and its branded restaurants.

Managing Director Simon Jones said: “We never lose sight of our commitment to helping our guests ‘rest easy’ and always strive to ensure there is something for everyone to enjoy when developing our menus so we’re thrilled to be awarded the best vegan breakfast”.

PETA’s Director of Vegan Corporate Projects Dawn Carr added: “The demand for vegan food is booming as more people learn about the benefits to their health, the planet, and animals”.

* Research used – Censuswide April/May 2022, 1000 UK adults

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