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Premier Inn awarded Which? Travel Brand of the Year

27 May 2016 Brand

Premier Inn scooped the prestigious title of Which? Travel Brand of the Year at the annual Which? Awards yesterday, 26th May.

With over 700 sites and 60,000 rooms across the UK, Premier Inn has been declared Travel Brand of the Year, beating competition from Singapore Airlines, Norwegian, Trailfinders and Voyages Jules Verne.

The annual awards ceremony, now in its tenth year, celebrates brands that succeed because they put consumers at the heart of their business. The Which? Award winners are chosen by Which? experts based on research, testing and feedback from Which? members, and the general public throughout the year – with Premier Inn’s consistent delivery of value for money, cleanliness, comfort and customer satisfaction helping to secure its place as the UK’s favourite travel brand.

At Premier Inn, customers are always ensured friendly service, affordable prices, luxurious Hypnos beds and a wide range of food choices so they are never far away from a great night’s sleep and a brilliant stay in a convenient location.

Chief Marketing Officer Mark Fells, who was there to collect the award, said of the win: “We’re delighted to be awarded the prestigious Travel Brand of the Year accolade. It’s testament to the hard work, and warmth of our 19,000 team members  in the UK, who make Premier Inn such a welcoming place for our guests.

“We would like to thank both the Which? members and the general public who had a say in the awards, as well as the loyal guests that we welcome back week after week . Being recommended by Which? is a fabulous endorsement of our teams and our hotels, and we hope the Which award will encourage even more new guests to experience a stay at Premier Inn .” 

The announcement adds to what has already been a successful year for the UK’s most loved hotel chain, where earlier this month, nine out of ten of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence. Premier Inn was also named the UK’s top-rated hotel chain for 2015, according to the Which? UK Hotel Chains report.

About Premier Inn

Premier Inn was named the UK’s top-rated travel brand 2016, and the top-rated hotel chain for 2015 according to Which?. With over 700 budget hotels and more than 60,000 rooms across the UK and Ireland, our guests are never far from a great night’s sleep for fantastic value. Our hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travellers alike.

All our bedrooms feature en-suite bathrooms, a luxurious king-size Hypnos bed, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food choices – whether guests are looking for a cooked Premier Inn breakfast or a tasty dinner.

Guests who book direct through the Premier Inn website are able to enjoy Premier Inn Saver rates. These rates are exclusively available through – terms and conditions apply.

Premier Inn is also open in Germany, Abu Dhabi, Dubai, India, Indonesia and Thailand.

This year (2015-2016), almost 90% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence. Furthermore, Premier Inn has also been awarded the Best UK Family Hotel Award in the TripAdvisor Travellers’ Choice Awards.

Premier Inn is Great Ormond Street Hospital Children’s Charity’s biggest corporate supporter and we have already raised £6million of our £7.5million fundraising target with work already underway on a brand new Premier Inn Clinical Building at the hospital. The funds raised go towards supporting the care of some of the sickest children across the globe.

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