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Press releases



22 Apr 2021 Brand, Sustainability

Whitbread announces Net Zero carbon target on Earth Day 10 years ahead of previous commitment

The UK’s largest hospitality company Whitbread has pledged to reach Net Zero carbon emissions by 2040 – the first UK hotel chain to publicly commit to doing so.

21 Apr 2021 Brand

Premier Inn takes counting sheep digital with launch of ‘ewe-nique’ video streaming platform ‘Ewe Tube’ to help Brits rest easy before their summer holiday

A poll of 2,000 Brits* found that the nation is feeling less rested than ever before, with the usual streaming platforms delaying bedtime routines meaning they miss out on 17 full hours of possible extra rest a month Wednesday 21st April 2021: Premier Inn, the UK’s largest hotel company,

19 Apr 2021 Estate

Premier Inn springs to life at Botley

UK’s largest hotel business gets set for a busy summer with the first of two new Oxford hotels opening its doors

16 Apr 2021 Brand

Gloucestershire local receptionist takes part in Premier Inn’s newest advert

Premier Inn employee takes center stage in new advert

16 Apr 2021 Brand

Docklands local hotel manager takes part in Premier Inn’s newest advert

Premier Inn employee takes center stage in new advert

16 Apr 2021 Brand

Premier Inn reveals new ‘Rest Easy’ brand platform, in first integrated campaign from Leo Burnett

Premier Inn is revealing the launch of its new brand platform – Rest Easy – in its first fully integrated campaign since appointing Leo Burnett as its advertising partner in 2020.

14 Apr 2021 Estate

Whitbread creates a story for hub by Premier Inn in London

New spring openings at Berwick Street in Soho and Quaker Street in Shoreditch grows brand to over 2,000 London bedrooms

30 Mar 2021 Brand

Just Inn time for the long weekend

Premier Inn is opening 29 of its hotels in Wales – just in time for the long Bank Holiday weekend. In line with government guidance, the hotels are open for Welsh residents only.

23 Mar 2021 Financial & business

Premier Inn helps Brits get back to business

Premier Inn relaunches Business Booker, its online booking tool with a guaranteed 5% discount and up to 15% for businesses

19 Mar 2021 Brand

Look smart on Zoom under a duvet, with Premier Inn’s new Zzzoovet!

With many of us finding it hard to get out of bed when working from home, and half of us claiming to have made work calls from bed, Premier Inn has created the perfect solution – the Zzzoovet!

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