view share price


26 May 2023 Brand

Premier Inn Pride Birmingham

A bespoke cocktail to celebrate Pride with profits donated to LGBTQ+ charity akt will be launched at 100 hotels and restaurants across the UK

Hotels across the country will be decked out in Pride bunting for the month of June to celebrate Pride month

Premier Inn Pride Birmingham

As a long -standing supporter of Pride month, and LGBTQ+ inclusion within its business, Premier Inn the UK’s biggest hotel brand, is raising a glass to celebrate Pride all for a good cause.

All 850 hotels will be welcoming guests and getting into the spirit of Pride with decorations as well as celebrations and events taking place within the business through its internal LGBTQ+ network GLOW across the month and beyond.

As well as celebrating in hotel, guests staying at 100 locations across the UK can also enjoy a delicious cocktail designed to embody the colourful spirit of Pride.

The cocktail – also taking its name from the celebration, PRIDE will be perfectly layered with Absolut® Vodka, and peach schnapps, blue curacao, grenadine and orange juice to create a create a delicious rainbow.

All profits from the cocktail will be donated to LGBTQ+ charity akt – who support LGBTQ+ young people aged 16-25 in the UK who are facing or experiencing homelessness or living in a hostile environment.

Janet Tidmarsh, Head of D&I at Whitbread commented “I am proud to be part of a business that really values diversity, and places importance on all our teams being able to be their true selves when they come to work.   Our GLOW network works tirelessly alongside the rest of our business, to enable our LGBTQ+ team members to be represented at all levels as well as providing a network of allies and colleagues to support each other.

Pride is such a key point in the calendar for our LGBTQ+ community and allies, and being able to celebrate in a variety of ways is fantastic. This June at Premier Inn and our branded restaurants we’re not just raising a glass to celebrate Pride 2023, we’re raising a rainbow and we are so proud that our new cocktail will be raising vital funds for such a brilliant charity.”

akt Fundraising Manager Chris Malla said: “We’re really grateful to Whitbread for supporting akt throughout Pride month, not only through donations raised by their cocktail, but also for improving awareness of our services. It’s fantastic to see such a large nationwide hospitality group supporting young LGBTQ+ people who are facing homelessness or living in hostile environments, and we hope this partnership will help us reach even more people who need our support”.

To find out more and where you can enjoy the celebratory cocktail click here (INSERT URL for news page -suggested

Visit our brand sites