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Insta-landmarks: The UK’s most popular alternative landmarks

25 Jun 2019 Sustainability

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Premier Inn is today revealing the UK’s most popular landmarks for the Instagram generation – and the results are surprising.

The UK’s biggest hotel company with over 800 hotels across the UK, reveals a whole host of ALTERNATIVE landmarks are being born thanks to the enduring popularity of Instagram.

The United Kingdom has of course always been filled with landmarks, from the likes of Stonehenge, to London’s Tower Bridge. However, the new locations are becoming landmarks in their own right, simply because of how ‘likeable’ they are when it comes to the photo sharing app.

Whether it’s a particular wall of graffiti or a floral display, people will now flock to these locations to take photos for their feeds, with the more that are uploaded, inspiring more to pay these alternative landmarks a visit.

Premier Inn has scoured the country for these places and ranked them using the number of photos shared of each one, and how regularly they are searched for on Google. Below are the top 20 Insta-Landmarks in the UK, with not a single Big Ben or Shard in sight.


  1. Peggy Porschen Cakes, Ebury Street, London
  2. El&n Café, Park Lane and Brompton Road, London
  3. God’s Own Junkyard, London
  4. Junkyard Golf, Liverpool
  5. Leake Street Tunnel, London
  6. Victoria Baths, Manchester
  7. Tonight Josephine, Waterloo, London
  8. Outhouse MCR, Manchester
  9. Circus Lane, Edinburgh
  10. Brighton Beach Huts, Brighton
  11. Crown Bar, Belfast
  12. Barton Arcade, Manchester
  13. Clutch Chicken Café, Ravenscroft Street, London
  14. The Great British Cupcakery, Newcastle
  15. Portmeirion Village Chess Board, Gwynedd
  16. Ouse Valley Viaduct, Sussex
  17. Womanby Street, Cardiff
  18. Sugarhouse Studios, London
  19. Dark Arches, Leeds
  20. Leakey’s Bookshop, Inverness

A Premier Inn spokesperson said: “At Premier Inn, we’re always looking out for exciting new places that our guests can explore and alongside the more ‘traditional’ points of interest, these Instagram landmarks are perfect for that. Our guests can set off from one of our hotels  and snap away at these Insta-landmarks, as well as starting their own journey to discover the next big Instagram hot spots.”

For more information on Premier Inn and to book direct visit:

About Premier Inn

Premier Inn was named the UK’s top-rated hotel chain for 2018 according to Which? With almost 800 hotels and more than 75,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night’s sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers’ Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2018 Premier Inn was also named the UK’s top-rated hotel chain for the fourth year in a row by Which?

Great Ormond Street Hospital Children’s Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.

Outside of the UK, Premier Inn’s expansion plans are focused on Germany.  Premier Inn opened its first hotel in Frankfurt in 2016 and has more than 6,000 Premier Inn bedrooms in its secured pipeline in Germany.

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