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Shareholder benefits

Shareholders with a holding of 64 shares or more are eligible to receive a shareholder benefits card. The Premier Inn and restaurant benefits are available through the shareholder card. Those shareholders who are already registered to receive offers should automatically receive the card with the Annual Report mailing. Shareholders who wish to register for a card can do so by contacting Link Asset Services on +44 (0)344 855 2327. Alternatively you can email Link Asset Services on Whitbread@linkgroup.co.uk

Please note that the separate Costa gift card that was received with the 2018 Whitbread Annual report will remain valid.

Please note that if your shareholding is held via a nominee, please contact your nominee directly to request the shareholder benefits card.

Premier Inn Premier Inn

Free Premier Inn Breakfast for shareholders

Great news! Whitbread shareholders staying in a Premier Inn hotel in the UK – and their guests – can enjoy a free Premier Inn Breakfast for each morning of their stay (subject to availability).

You can claim a free breakfast for up to two adults and two children (age 15 and under) per room, for up to two rooms – and you must be staying in one of them.  

To Book

To claim your free breakfast, simply book any of our UK hotels for stays on or before 31st May 2020, and show your shareholder card at check-in. This offer can be used with Flex, Semi-Flex and Non-Flex rate bookings. 

Don't forget your shareholder card

You’ll need to show your Whitbread shareholder card and your booking confirmation email to our receptionist. Your free breakfast will be confirmed at check-in, so don’t worry about adding it during booking. 

Offer terms & conditions

• This offer is only available to eligible Whitbread PLC shareholders who have received the shareholder offer card. It is non-transferable and has no cash alternative.

• The offer entitles up to two adults and two children (aged 15 and under) per room, to a free breakfast for each night of stays booked at any participating Premier Inn in the UK or Ireland.

• This offer is subject to availability and is limited to a maximum of two rooms per shareholder.

• This offer is valid for stays up to and including Sunday 31st May 2020.

• This offer cannot be used in conjunction with any other offer or discount (e.g. Meal Deal, Emerald card, Whitbread Privilege card).

• Please show your Whitbread shareholder card and booking confirmation email when checking into Premier Inn to claim your free breakfast(s).




10% off food and beverages for up to 4 people at any Whitbread restaurant (excluding Christmas Day). This offer can be used as many times as you like.

Terms and conditions:

  1. This offer entitles the holder to 10% off the total bill, maximum of 4 per party, and can be used multiple times.
  2. This offer is valid from 17th May 2019 to 31st May 2020.
  3. The offer cannot be exchanged for cash, is non-transferable, must not be reproduced, copied, varied or used in conjunction with any other offers or the Whitbread Privilege card but can be used in conjunction with saver menus and loyalty based-points vouchers only but not Loyalty Celebratory Offers.
  4. All rights remain with the promoter who reserves the right to withdraw the offer at any time and without prior notice.