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Press releases 2015

14 Dec 2015

New hub by Premier Inn brings £16 million investment to Tower Bridge

The only hotel in the world that can be controlled from your wrist opens second site in London

hub by Premier Inn has opened the doors of its brand new London Tower Bridge hotel today, 14th December - the second of its next generation, technology enabled hotels - after the hugely successful launch of hub London, Covent Garden, located on St Martins Lane in November last year. The new hub hotel will contribute over £16 million to the local economy whilst generating 40 new year-round jobs for Londoners.

The brand new 112-bedroom hotel is situated on Great Tower Street, London, within walking distance of the Tower of London and London Bridge. With window views of the Shard and other world famous London Landmarks and at only 0.2 miles from the nearest tube stations, Tower Hill or Monument, hub Tower Bridge enables business and leisure guests to stay in the heart of the city at an affordable price.  

The exciting new addition to the hub by Premier Inn Portfolio offers an unrivalled digital experience where customers can use an app on Android, iPhone or Apple Watch to book, check-in, control lighting and room temperature or even add breakfast to their stay. The hotel also has a ProvenDough Deli+Bar, which offers 20 breakfast combinations and more than 30 menu options through the day.

The second hub by Premier Inn also includes some new features; notably the introduction of ‘hub bigger’ rooms, a new room format for guests booking longer stays or guests who would like additional room space and even ‘smarter’ smart TV’s that enable guests to stream and mirror content onto the TV from their tablets and phones.

The first hotel has proved to be extremely popular with international guests as well as those from the UK all looking for an affordable, comfortable and modern place to stay in the heart of the city – whether for business or leisure. Both the expertise of the local hub team and hub’s bespoke local guide ‘Explore’ will prove invaluable in giving guests great recommendations for enjoying the city. Using the hub app and augmented reality, guests can watch the in-room map come alive with recommendations of restaurants, historic landmarks, museums and galleries right on the doorstep.

Simon Ewins, Chief Operating Officer for Premier Inn comments:

"We're delighted to be opening our second hub by Premier Inn hotel right by Tower Bridge and so close to the Tower of London. We are really excited to be offering a digitally enhanced experience to our customers yet again and anticipate that this hotel will be just as successful as the first!

We are also excited about expanding the brand with further investment in London and Edinburgh in the coming months. Our key focus in the design and build of the next hub by Premier Inn hotels will be how we move the brand forwards and expand our offering – we have introduced even more digitally enabled smart TV ‘s which allow mirror screening and the new ‘hub bigger’* room type as a starting point”

hub by Premier Inn has 13 hotels in the pipeline (ten in London and three in Scotland), with London Covent Garden and London Tower Bridge the two hotels currently trading. To get the best rates, visit hubhotels.co.uk. The hub by Premier Inn app is available to download at the App Store for iPhone and Apple Watch users, and Google Play for Android devices.

Follow us on twitter @hubhotels, on instagram #hubhotels and on facebook /hubhotels

For any more information, please visit www.hubhotels.co.uk or contact hubpremierinn@frankpr.it



About hub by Premier Inn

hub by Premier Inn is a new generation of smartly designed hotels in the heart of the city. The stylish compact rooms, featuring digitally enhanced connectivity, make hub by Premier Inn the smart choice for those looking for a contemporary and affordable hotel in a must have city centre location.

The brand’s first hotel opened on St Martin’s Lane, Covent Garden in November 2014 and has already won awards for its innovative technological design. hub attracts guests staying in the city for business or pleasure, striking a chord with digitally savvy city travellers, looking for a stylish modern base whilst they explore the capital.

In April 2015, hub by Premier Inn was awarded an ‘outstanding’ rating in Breeam’s environmental assessment – and is currently is the only hotel in the UK to have achieved this highest rating.

hub is a brand new concept hotel owned by Whitbread and is sister brand to Britain’s most loved hotel chain Premier Inn – which was named the UK’s top rated hotel chain by Which? recently.

hub by Premier Inn has plans for a further 13 hotels - with another 10 sites in London and 3 in Edinburgh already secured. These sites include prime city centre locations such as Brick Lane, Kings Cross, Westminster and Royal Mile in Edinburgh.


*hub bigger rooms available to book from Spring 2016

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