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Press releases 2014

30 Sep 2014

hub by Premier Inn Launches Booking App

30th September 2014



In an industry-first, hub by Premier Inn, Whitbread’s new technology-enabled concept brand, will open bookings for its first hotel exclusively via a dedicated app, available on both iOS and Android devices

From today, guests wishing to stay at the flagship hub by Premier Inn Covent Garden can use the app to check availability and book a room in minutes. Then, when they arrive, they can use the same app to control various settings in their room, such as changing the channel on the smart TV, or adjusting the room temperature and lights. The app also provides guests with a detailed local area guide, hosting a careful edit of the hottest places to go and things to do, allowing guests to experience the city like a local.

The new hotel concept benefits from the knowledge and industry expertise of the nation's favourite hotel chain, Premier Inn. Over four years in development and testing, hub by Premier Inn has been shaped by extensive guest research and aims to capture the imagination of guests who already rely on technology for many other aspects of their everyday lives.

Simon Ewins, Business Development Director for Whitbread Hotels & Restaurants commented:

"Whether it's for business or pleasure, the way we choose to travel and experience a city is changing. Apps are already revolutionising the way we order our groceries, book taxis, and check-in at airports, it was only a matter of time before the hotel experience followed suit. With hub by Premier Inn, we believe we’ve created a first-class technology-enhanced hotel experience, without compromising price, style or comfort. Launching bookings for hub by Premier Inn with our app is the first step in demonstrating how, with a simple swipe or push of a button, our guests can be in total control of their own experience.”

Hub by Premier Inn’s compact rooms include smart storage units to make the best possible use of space. The stylish, modern design creates a calm, uncluttered environment for city travellers. Each room comes equipped with the latest technology, including a 40-inch smart TV, giving guests access to movies, games, the internet, and catch-up TV. There is also free, high-speed Wi-Fi available throughout the hotel.

Finally, it goes without saying that hub by Premier Inn has learnt from the best -  every room includes the first-class Premier Inn Hypnos pocket-sprung  mattress and excellent sound proofing to ensure a great night’s sleep is had by all.  

The upcoming launch of the flagship hotel in November signals the start of an ambitious expansion plan. Hub by Premier Inn already has 11 new hotels planned over the next three years, throughout London and Edinburgh, totalling over 2000 rooms.

You can download the 'hub by Premier Inn' app on the App Store or Google Play store.

For any more information, please visit www.hubhotels.co.uk

For further information, please contact Clarity PR:


0207 100 1333


Notes to Editors:

About ‘hub by Premier Inn’:

hub by Premier Inn is a new generation of smartly designed hotels in the heart of the city. Our stylish compact rooms, featuring digitally enhanced connectivity, makes hub by Premier Inn the smart choice for those looking for a contemporary and affordable hotel in a must-have city centre location.

To date, hub by Premier Inn has a committed pipeline of eleven hotels ( more than 2,000 rooms) over the next three years, with a target of 6,500 rooms by 2018. These include:

  • London, Covent Garden
  • London, Tottenham Court Rd  
  • London, Tower Hill
  • London, Spitalfields
  • Edinburgh, Rose Street
  • Edinburgh, Caltongate, Royal Mile
  • London, Kings Cross
  • London, Shoreditch
  • London, Bank- City of London
  • London, Farringdon
  • London, Westminster

About Premier Inn:

Award-winning Premier Inn is the UK’s best value hotel brand with over 670 hotels and more than 55,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and 30 minutes free WiFi Internet access. All Premier Inns feature a bar and restaurant, situated inside the hotel or adjacent, offering a wide range of food choices.  

About Whitbread PLC:

Whitbread PLC is the UK’s largest hospitality group operating market-leading businesses in budget hotels, restaurants and coffee shops.  Its well-loved brands are Premier Inn, Costa, Beefeater, Brewers Fayre, Table Table and Taybarns. Whitbread PLC employs over 40,000 people and serves over 22 million customers every month in over 2,000 outlets* across the UK. Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index