Whitbread restaurants’ success are based upon investment in popular and innovative restaurant concepts which develop into strong national brands. Good food and excellent service is consistently delivered thanks to thousands of highly trained employees from waiters and chefs to food technologists and market researchers.
In a business where customer satisfaction and commercial success run parallel, Whitbread demands strong performance in both. While Whitbread's restaurants continue to innovate, their strategy is firmly focused on the operation of strong, well-run brands, which can satisfy the twin demands of our customers and shareholders.
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