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New Premier Inn Development In Indonesia

Premier Inn Announces New Development In Indonesia As Part Of International Expansion Plan

Premier Inn Set To Debut In Indonesia By 2015 In Prime Destinations With 1,452 Rooms To Be Opened By 2016/2017

JAKARTA, OCTOBER 30th 2014- Premier Inn, the UK’s largest and fastest growing hotel operator is set to bring its award-winning brand to Indonesia as a part of its international expansion plans.

Premier Inn’s first openings are planned during 2015 in Bali, Jimbaran and Yogyakarta, two of Indonesia’s most frequented destinations. Designed to meet the needs of value for money and service conscious customers. With rooftop pools, attractive restaurants, meeting facilities, high speed wi-fi and a guaranteed good night’s sleep. Premier Inn will appeal to business and leisure travellers alike.

In addition to Bali, Jimbaran and Yogyakarta, Premier Inn already has plans for additional properties in Bali in Denpasar and Benoa. Erik van Keulen, Senior Vice President Development, Premier Inn Asia Pacific, noted that there would be 10 hotels with 1,452 rooms developed in Indonesia by the end of 2016.

“Besides Bali and Yogyakarta, we have firm plans for further Premier Inn hotels in  Makassar, Surabaya, Bogor, Samarinda as well as two hotels in Jakarta. Indonesia represents a phenomenal opportunity for Premier Inn and will have the largest number of Premier Inns amongst the Southeast Asian countries,” he explained.

Indonesia, according to him, is one of Premier Inn’s key growth markets. “With a fast growing midscale market and ever increasing visitor and traveller numbers, both domestic and overseas, we have aggressive plans for the country.”

Premier Inn Indonesia joins Premier Inn’s growing portfolio of properties worldwide as it plans to have 50 hotels in Middle East, India and Southeast Asia by the end of 2018. Premier Inn currently operates over 670 hotels globally including five hotels in the Middle East and three in India.

“Premier Inn is the UK's favourite hotel company, which guarantees guests a great night's sleep. Opening new hotels in these three key regions is now part of our long-term strategy to further enhance and develop the Premier Inn brand globally and we are confident it will be well received in these markets by value conscious travellers,” said Aly Shariff, Senior Vice President Operations, Premier Inn Asia.

“The expansion plan will see the group with around 10,000 new rooms by 2018 in the GCC countries, India, Indonesia, Malaysia, Thailand and Singapore across key cities including Bali, Bogor, Jakarta, Makassar, Surabaya and Yogyakarta (Indonesia), Bangkok (Thailand), Chennai, Goa and Mumbai (India), Dubai and Sharjah (UAE) , Muscat (Oman), Doha (Qatar) and Jeddah (Saudi Arabia)” Shariff confirmed.

Over the past year, Premier Inn has been recognized by industry professionals receiving numerous industry awards and accolades including ‘Best UK Economy Hotel Group’ and ‘Best Economy Hotel Group’ by British Travel Awards 2013, ‘Budget Hotel Chain of the Year’ by Business Traveller Awards 2013 & 2014 and ‘Best Mid-scale Hotel of the Year’ by Business Travel Awards 2013.

About Premier Inn International Hotels

Premier Inn International Hotels is part of UK-based Company, Whitbread PLC, which owns and operates the UK’s largest hotel brand, Premier Inn.

Internationally, there are currently eight Premier Inn hotels across the United Arabs Emirates and India and the brand has ambitious expansion plans to grow to fifty hotels (around 10,000 rooms) across the Middle East, India and South East Asia by 2018.  

Award-winning Premier Inn provides great value for money and uniquely offers customers a ‘great night guarantee’. All bedrooms feature en-suite bathrooms and complimentary Wi-Fi, while all hotels offer a gymnasium and an all day dining restaurant. For more details visit www.premierinn.ae - www.premierinn.in - www.premierinn.com.

For further media information, please contact

Stephanie Edelwiss, Budge Communication
M: 0812 1295 3052  
E: stephanie@budgecom.com  

Paul Bridger, Premier Inn
M: 0812 1912 7600
E: paul.bridger@international.premierinn.com