Whitbread Creates 'Hub-Bub' In The City With Fast-Expanding New Format
MIPIM 2014: Whitbread has announced deals for two prime City of London sites for its innovative new 'hub by Premier Inn' format, adding more than 350 bedrooms to the 'hub by Premier Inn' secured development pipeline
The new sites – on St Swithin’s Lane near Bank, EC4, and on Quaker Street, Shoreditch, E1 – take the total number of secured ‘hub by Premier Inn’ development sites to nine (of which seven are in central London and two in central Edinburgh).
The first’ hub by Premier Inn’ is scheduled to open this autumn on St Martin’s Lane, WC2 in the heart of London’s West End. Other confirmed locations in London include Spitalfields, King’s Cross and the Tower of London, as well sites at Rose Street and Caltongate in Edinburgh. There are now more than 1,700 hub rooms in the secured development pipeline.
‘hub by Premier Inn’ is a new generation of compact, city centre hotels where style and comfort are twinned with innovative digital connectivity. Modern, contemporary rooms are meticulously designed to utilise every space, whilst creating a calm haven at the heart of the bustling city. Guests can book, check-in online and personalise their room before arrival via the ‘hub app’, leaving them free to relax and unwind. ‘hub by Premier Inn’ is the smart choice for travellers looking for great value, stylish design and a central location.
John Bates, Head of Acquisitions, Whitbread Hotels & Restaurants, said: “Premier Inn is powering forward with strong growth and market-leading occupancy levels. To help us get to our overall growth target of 75,000 Premier Inn bedrooms by 2018, we’re adding new sites for both our established Premier Inn and our brand new ‘hub by Premier Inn’ formats. These two new ‘hub by Premier Inn’ sites represent two more excellent locations – ideal for customers who want even better value accommodation in the City of London.”
The announcement comes less than two weeks after Whitbread revealed total sales were up 14 per cent in the fourth quarter of the year (27 February Trading Statement) and another set of strong financial results.
St Swithin’s Lane is a 66 bedroom ‘hub by Premier Inn’. It will be a part conversion / part new build development.
Shoreditch will have approximately 300 bedrooms. It will be a new build with a retained facade. A planning application will be submitted to LB Hackney.
This week, Whitbread is at Mipim in force to showcase its Premier Inn and ‘hub by Premier Inn’ property propositions and seek additional pipeline sites to fuel further expansion.
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Notes to Editors
About Premier Inn:
Award-winning Premier Inn is the UK’s largest budget hotel brand with over 650 hotels and more than 54,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi Internet access. All Premier Inns feature a bar and restaurant, situated inside the hotel or adjacent, offering a wide range of food choices.
Premier Inn employs nearly 1,400 team members at its 48 sites in Greater London.
Premier Inn will open a new UK hotel every 10 days this year.
About hub by Premier Inn:
hub by Premier Inn, a new breed of city-centre hotel where smart technology meets stylish design. Read more and see a video all about hub at www.hubhotels.co.uk
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn and the UK’s favourite coffee shop, Costa as well as restaurant brands, Beefeater, Brewers Fayre, Table Table and Taybarns.
Whitbread PLC employs 43,000 people in over 2,000* outlets across the UK, with its well-loved brands making every day experiences special for over 22 million UK customers every month.
Whitbread has outlined growth milestones for 2016 and 2018. The 2018 milestones are to increase the number of Premier Inn UK rooms to around 75,000 and to double the size of Costa with global system sales of £2bn.
In the year ended 28 February 2013, Whitbread PLC reported a 14.2% increase in Group Revenue to £2,030 million and Underlying Profit before tax of £356.5 million up 11.4%.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
*excludes Costa Franchise stores and Costa Express