- Costa named the Nation’s Favourite Coffee Shop Brand for 5th year running by leading independent coffee experts Allegra
- 50% of an independent consumer panel named the chain as their favourite coffee shop up from 48% in 2013
- Costa named Favourite Coffee Shop Brand in regions across the UK including 51% in Scotland, 46% in Wales and 39% in London
Costa has been named the Nation’s Favourite Coffee Shop brand for its fifth consecutive year after industry experts Allegra published their annual Project Cafe15 UK report for 2014. 50% of an independent consumer panel named Costa as their favourite coffee shop, a figure increasing by 2% on last year’s result. The coffee shop chain also increased its popularity in the typically more competitive London region, with 39% of the independent panel naming Costa as their favourite coffee shop, a lead of 16% on its nearest coffee competition.
Project Cafe15 UK highlights that the UK coffee shop market grew by 10.7% in turnover in 2014, delivering sales growth of 11.9%. The coffee market segment continues to be one of the most successful in the UK economy and has established itself as a key driver of UK high street growth.
The report highlights that the UK is a nation of coffee drinkers: 52% of consumers surveyed maintained their coffee shop visits in the last 12 months with 80% of UK consumers visiting a coffee shop at least once a week. Coffee shop visitors drink an estimated 2 billion cups of coffee per year in coffee shops.
Jason Cotta, Managing Director Costa UK Retail said:
“We are delighted to have been named the Nation’s Favourite Coffee Shop for the fifth consecutive year and to have been awarded the title from an independent panel of coffee shop visitors makes the win all that more significant.
We would like to thank our fantastic team of baristas in showing outstanding pride, passion and personality in what they do to help earn us the Nation’s Favourite title and we will continue to listen to customers, working hard to ensure that they will continue to choose Costa as their favourite coffee shop.”
Jeffrey Young, Manager Director at Allegra commented:
“Costa has performed extremely well this year in Allegra Strategies’ independent research. Britain is now a nation of great coffee drinkers who have unparalleled access to great coffee in part thanks to the rapid growth of Costa Coffee shops throughout the UK.”
Notes to Editors
Allegra Strategies are industry experts within the coffee shop market and have been publishing their annual ‘Project Cafe’ report for over 12 years. The question ‘What is your favourite coffee shop? Is asked of an independent panel of 5,000 coffee shop visitors and so is the best representation of overall brand preference.
Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for five years running (2010, 2011, 2012, 2013 & November 2014).
Winner of “Best Branded Coffee Chain in Europe” Allegra Strategies 2010, 2011, 2012, 2013 and 2014.
With over 1,750 coffee shops in the UK and more than 1,000 overseas, Costa is the fastest growing coffee shop business in the UK and the second largest coffee shop operator in the world. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and has recently diversified into both the at-home and gourmet self-serve markets.
Costa employs over 11,000 people and is creating around 1,500 jobs this year and over 4,500 jobs in the next three years in the UK
Costa is committed to looking after coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Costa Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 42 schools and improved the social and economic welfare of coffee-growing communities.