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Costa Coffee to launch in Morocco

Costa Coffee, the UK’s favourite coffee shop and part of Whitbread PLC, today announced plans to open its first store in Morocco, in partnership with Fawaz A. Alhokair & Co.

Costa Coffee is the second largest coffee shop chain in the world, with over 2,700 stores across 30 countries, including over 1,600 stores in the UK and over 300 in China.

Costa Coffee has entered into a franchise agreement with Fawaz A. Alhokair & Co., with the aim of opening the first Costa Coffee store in Casablanca in early 2014. 

Andy Marshall, Managing Director of Costa Coffee International Franchise commented “Costa is a truly global brand that is enjoyed by customers all over the world.  It’s great news that we’re extending our reach into Morocco, which is an exciting market where there is already an established coffee culture. 

“We believe it is the right time for Costa Coffee to offer our unique Mocha Italia blend and quality handcrafted coffee to coffee lovers in Morocco and we envisage a significant store opening programme over the coming years. 

“We have a great partner in Fawaz A. Alhokair & Co. and are looking forward to working with them to deliver this exciting opportunity.”

Simon Marshall of Fawaz A. Alhokair & Co. said, “We are delighted to partner with Whitbread PLC and welcome the opportunity to launch and expand the Costa Coffee format across Morocco.”

In the past five years, Costa Coffee has grown rapidly, opening on average 150 international stores every year.   In 1999 Costa Coffee opened its first international store at the Aviation Club, Dubai and it now has over 1,000 international stores, having extended its reach further into Europe, Middle East, North Africa, India, China and South East Asia.

Costa continues to grow in to new markets integrating local tastes and preference, in order to continually deliver an unbeatable coffee experience to customers across the world.

  

  

For further information, please contact:

Anna Glover, Director of Communications, Whitbread :  07768 917 651

David Allchurch, Tulchan:   0207 353 4200

Fawaz A. Alhokair & Co.

Brendan Dorrian, Personal Envoy to the Chairman and Head of Business Development

+44 (0) 7778897111

  

Notes to editors

Costa Coffee

Costa Coffee was founded in London by Italian brothers Sergio and Bruno Costa in 1971 and now represents the second largest international coffee shop operator.

At present the company operates across 30 countries and has more than 2,700 stores globally, covering operations in Europe, the Middle East, North Africa, India, China and South East Asia.

Costa Coffee has been voted “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for three years running (2010 , 2011 & November 2012) and also Winner of “Best Branded Coffee Chain in Europe” Allegra Strategies 2011 and 2012. Costa has also established leadership in many markets including the UK, Ireland, Egypt and Bahrain.

Just 1% of the world’s production of coffee is good enough for us to choose from. Only the very best 100% RFA certified coffee available can go into creating the unique taste and aroma of our Mocha Italia blend.

Costa Coffee is committed to looking after our coffee-growers. That's why Costa established The Costa Foundation, a registered charity. The Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, we have funded the building of 31 schools and improved the social and economic welfare of coffee-growing communities.