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Whitbread announces double deal in Germany

4 May 2016

Premier Inn secures 360 bedrooms to fuel its expansion

   

Whitbread has secured two new Premier Inn sites in Germany: in Leipzig and Hamburg, which re-enforce the momentum of its expansion into the German market.

Whitbread has now secured 4 Premier Inn sites and 760 bedrooms in Germany as it targets six to eight hotels open and trading by 2020.

The two new sites to open in 2018 are in prime, connected city-centre locations: 

  • Leipzig, Brühl – c. 180 bedrooms
        
  • Hamburg – c. 180 bedrooms

Mark Anderson, Managing Director Commercial, Property & Premier Inn Germany, said:

Our two most recent German acquisitions mark another important chapter in our Premier Inn Germany growth story. Since announcing our expansion into the German hotel market in 2014 we have secured 760 bedrooms, using our proven Premier Inn formula to focus on the best, connected city locations.

“Building on the encouraging performance of our recently-opened Frankfurt hotel and strong growth figures announced last week, we’re aiming for more sites to build on our solid foothold on the buoyant German market and fuel our expansion.”

In October last year, Premier Inn completed a deal on a new 200-bedroom site in Munich, due to open in late 2018.

On 26 April, Whitbread announced its full-year results showing Premier Inn sales increased 12% on the previous year.

   

NOTES TO EDITORS:

About Premier Inn

Premier Inn was named the UK’s top rated hotel chain for 2015, according to Which? and with over 730 budget hotels and more than 65,000 rooms across the UK and Ireland, our customers are never far from a great night’s sleep. Our hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travellers alike. 

All our bedrooms feature en-suite bathrooms, a luxurious Hypnos bed, TV with Freeview, and free WiFi. A bar and restaurant is situated inside each hotel or adjacent, offering a wide range of food choices.

Customers who book direct through the Premier Inn website are able to enjoy Premier Inn Saver rates. These rates are exclusively available through premierinn.com – terms and conditions apply.

Premier Inn is also open in Abu Dhabi, Dubai and India.

Last year (2014-2015), over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence - which recognises the accommodations, attractions and eateries that make perfect trips possible.

Premier Inn is Great Ormond Street Hospital Children’s Charity’s biggest corporate supporter and we have already raised £5million of our £7.5million fundraising target with work already underway on a brand new Premier Inn Clinical Building at the hospital. The funds raised go towards supporting the care of some of the sickest children across the globe.

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