02 November 2015
It has been announced that Premier Inn has been named the UK’s top rated hotel chain- according to the results of the annual Which? Hotel Report.
Premier Inn, the value hotel chain with over 700 sites and 60,000 rooms across the UK was declared Britain’s best with an overall score of 83% in this year's report - to be named the UK’s top rated hotel chain. The score also sees it beat off its nearest rival by a margin of 8%, demonstrating a clear lead in the sector.
The report, compiled by Which?, surveyed its members as well as the general public. The research looked at key factors that contribute to making a hotel chain the best in the UK. These included; value for money, customer satisfaction, cleanliness and bed comfort.
Simon Jones, Managing Director of Premier Inn, said: "We’re delighted that Which?, has highlighted that Premier Inn ticks all of the boxes required to make it as the UK’s “top rated" hotel chain. To have scored top marks across so many of the measures is testament to all of our team across our whole business.
Our promise to our guests has always been to ensure we are offering a great night's sleep and this year alone we have made an investment of £140 million in maintaining and refurbishing our hotels and have rolled out luxurious and comfortable Hypnos beds across all of our hotels, ensuring that anyone staying with us wakes up feeling wonderful!
Being recommended by Which? is fantastic, not only as recognition for our teams, but it confirms what our existing customers already know and what we hope potential customers will soon come to discover.”
The announcement adds to what has already been a successful year for the UK’s most loved hotel chain, where earlier this year, over 80% of Premier Inn hotels also achieved a TripAdvisor Certificate of Excellence.
Notes to editors
About Premier Inn
Premier Inn is Britain’s most loved UK hotel chain* and with over 700 budget hotels and more than 59,000 rooms across the UK and Ireland, our customers are never far from a great night’s sleep. Our hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travelers alike.
All our bedrooms feature en-suite bathrooms, a luxurious Hypnos bed, TV with Freeview and free WiFi. A bar and restaurant is situated inside each hotel or adjacent, offering a wide range of food choices including an all you can eat ‘Premier Breakfast’ from only £8.75 with kids eating free.
Customers who book direct through the Premier Inn website are able to enjoy the best room rates by choosing the Saver Rate option. These rates are exclusively available through premierinn.com – terms and conditions apply.
Premier Inn is also open in Abu Dhabi, Dubai and India.
This year (2014-2015), over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence - which recognises the accommodations, attractions and eateries that make perfect trips possible.
Premier Inn is Great Ormond Street Hospital Children’s Charity’s biggest corporate supporter and we have already raised half of our £10million fundraising target with work already underway on a brand new Premier Inn Clinical Building at the hospital. The funds raised go towards supporting the care of some of the sickest children across the globe.
*based on a survey of 1,000 18-64 year old UK hotel users, conducted by Millward Brown in November 2014.