30 AUGUST 2015
Premier Inn Unveils New Ad Starring Lenny Henry and Soundtracked by Katie Melua
Premier Inn has today revealed the launch of a new TV ad named Wake Up Wonderful, which sees the smart and svelte looking Lenny Henry star in his seventh advert for the UK's most loved hotel chain, and features the first single in over two years from singer songwriter Katie Melua.
The new advert features picturesque scenes from across the UK set to the sound of Wonderful Life – originally performed by British singer Black and re-recorded by Katie Melua. All artist and record label royalties on sales of the single will be donated to Great Ormond Street Hospital Children’s Charity as well as The Children’s Hospital Charity, which supports Sheffield Children’s Hospital.
The advert – which will air during the X Factor break on 30th August - showcases a variety of morning settings all shot within a 5 mile radius of Premier Inn locations, from a horse racing track with mist in the air at Cheshire racecourse, to the sprinklers preparing the pitch for a football match on a winter's morning at a football ground and seagulls setting off on their morning flight over Stockport railway. It ends with Lenny leaving a Premier Inn hotel ready to face the day, all to the mellow sound of Katie Melua's 'Wonderful Life'.
Katie Melua said: "With this release, we're helping to support Great Ormond Street Hospital and the Sheffield Children's Hospital charities. I have immense respect for the work these 2 organizations do. Both hospitals are in the process of building new facilities to replace some of their oldest wards, allowing children and their families to be given the best available treatments and the possibility for parents to sleep at their child's bedside."
Russell Braterman, Brand Marketing Director for Premier Inn, said: "Our new advert encapsulates that moment, early in the morning when the day is filled with optimism and excitement, which we hope is how all our guests feel when they wake up after a great night’s sleep in a Premier Inn. We’re also really excited to have Katie Melua recording new material especially for the TV ad. The song and Katie’s version of it, is perfect for our new ad.
I’m delighted that all artist and record label royalties from the sale of the single will be donated to the two charities. ”
The single, Wonderful Life, will be available to download and stream from all major retailers from Friday 28th August 2015.
FOR FURTHER INFORMATION, PLEASE CONTACT:
The Premier Inn press office on 0207 693 6999 or firstname.lastname@example.org
About Premier Inn
Award-winning Premier Inn is the UK’s most loved hotel brand with over 700 budget hotels and more than 59,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview and free WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices. Premier Inn is open in Abu Dhabi, Dubai and India. On a domestic front, Premier Inn is the largest provider of budget hotels in London (within the M25) Premier Inn is currently offering rooms for just £35 (restrictions apply).*
Customers who book direct through the Premier Inn website are able to enjoy the best room rates by choosing the Saver Rate option, making it easy for guests to enjoy a cheaper stay.
Premier Inn offers a ’Good Night Guarantee’ – which means if there's an issue during your stay and you don't get a good night's sleep, then we'll give you your money back. Visit www.premierinn.com for full terms and conditions.
Premier Inn supports Great Ormond Street Hospital Children’s Charity and has pledged to raise £7.5 million towards the Premier Inn Clinical Building a state-of-the-art building, which is due to open in 2017. Team members across Premier Inn, part of Whitbread Hotels & Restaurants, selected Great Ormond Street Hospital Children’s Charity as its charity partner in a staff vote in May 2012.
Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children who are suffering from the rarest, most complex and often life-threatening conditions, from across the country and abroad. . For more information visit www.gosh.org.
This year, over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence - an accolade that is awarded to hotels and businesses that demonstrate a true commitment to delivering excellent service consistently over a 12 month period - topping the economy to mid-range hotel offerings. Over 120 of these 596 hotels have achieved the Certificate of Excellence for 5 consecutive years, and have joined TripAdvisor's prestigious Certificate of Excellence Hall of Fame.
Katie Melua is a proud patron of The Children’s Hospital Charity, which fundraises for Sheffield Children’s Hospital - one of only four dedicated children’s hospital trusts in the UK. The charity works to make Sheffield Children’s Hospital even better, funding life-saving medical equipment, research into the prevention and cure of childhood illnesses and improvements to the facilities. The charity is in the midst of its biggest appeal to date – the Make it Better appeal – which urgently needs funds to build a brand new wing at Sheffield Children’s Hospital.