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Premier Inn continues Thailand expansion with first property in Phuket

MAY 2015

Premier Inn, the UK’s largest and fastest-growing hotel operator, continues the expansion of its Thailand portfolio with the announcement of its first hotel in Phuket.

Due to open its doors in early 2017, the 350-room Premier Inn Phuket will be located close to several tourist attractions including the golden sands of Patong Beach, Jungceylon shopping centre and the bustling streets of Phuket, famous for its vibrant nightlife. The hotel will feature Premier Inn’s signature quality accommodation offerings and award-winning service standards at affordable prices. Guest amenities cover all the essentials for a business or leisure stay including an all-day dining restaurant, destination bar, swimming pool, a fully equipped fitness centre and meeting facilities.

“Premier Inn Phuket is an important addition to our fast expanding Asia property portfolio and marks a significant milestone for the Premier Inn brand. We are confident that the hotel will set a new benchmark in Phuket’s hospitality sector, becoming the preferred choice for value conscious travellers,” said Mr. Erik van Keulen, Senior Vice President Development, Premier Inn Asia Pacific.

One of the region’s most popular leisure and MICE destination, Phuket is a key focus market for Premier Inn in Asia. The Premier Inn Phuket signifies the entry of the brand in Phuket with plans to open five hotels in partnership with Rayaburi Group Co., Ltd., totalling around 1,250 rooms by 2020. The property comes after the group’s first hotel in Thailand, the 224-room Premier Inn Bangkok Soi 11 which will open by mid-2016. Premier Inn expects to further expand in key Thai city and resort locations including Chiang Mai, Hua Hin, Koh Samui and Pattaya.

Premier Inn is a well-established global brand with more than 670 hotels in operation globally, including five in the Middle East and three in India. Asia is a key focus area in the group’s plans to add around 10,000 new rooms in India, Indonesia, Singapore, Thailand and the Middle East by 2020 across key cities including Bali, Bangkok, Chennai, Doha, Dubai, Goa, Jakarta, Jeddah, Mumbai, Muscat, Phuket, Singapore, Surabaya and Yogjakarta. 

  

About Premier Inn International Hotels

Premier Inn International Hotels is part of UK-based company, Whitbread PLC, which owns and operates the UK’s largest hotel brand, Premier Inn.

Internationally, there are currently eight Premier Inn hotels across the United Arabs Emirates and India and the brand has ambitious expansion plans to grow to fifty hotels (around 10,000 rooms) across the Middle East, India and South East Asia by 2020.  

Award-winning Premier Inn provides great value for money and uniquely offers customers a ‘great night guarantee’. All bedrooms feature en-suite bathrooms and complimentary Wi-Fi, while all hotels offer a gymnasium and an all-day dining restaurant. For more details visit www.premierinn.in, www.premierinn.ae, www.premierinn.com

  

For more information, please contact:

Ketchum Singapore
Brenda Yeo, Brenda.Yeo@ketchum.com.sg
Rosemary Hayes, Rosemary.Hayes@ketchum.com.sg
+65 6220 2623

124 Communications Consulting Co., Ltd

Kristy Nontanakorn, krittiya@124comm.com, ext 226

Kanyanut Srichaipatarakul kanyanut@124comm.com, ext 156

+662 718 1886

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