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Premier Inn Tops Which? Hotel Chain Survey for Second Year Running

26 October 2016

UK’s leading hotel chain also retains Which? Recommended Provider Status

Premier Inn has today been named the UK’s top-rated hotel chain for a second consecutive year, having once again achieved the highest score in the annual Which? Hotel Chain Survey.

The hotel chain, which has over 740 sites and 60,000 rooms across the UK, was recognised for providing a “first class experience” at “very competitive prices”.

Which? members were asked to rate the key factors that contribute to making a hotel chain the best in the UK including value for money, bedrooms, bathrooms, cleanliness, bed comfort and whether descriptions met reality.

As well as topping the hotel chain league table, the Premier Inn team has also retained its prestigious Which? Recommended Provider status. This mark of excellence publicly recognises Premier Inn as best in class and is only awarded to the very best services and providers by Which?.

Both accolades come after a year of continued growth for Premier Inn which has seen the opening of many new sites across the country and the creation of hundreds of new jobs and apprenticeships.

Simon Jones, Managing Director of Premier Inn, said:

"We are delighted that Which? has awarded Premier Inn the accolade of the UK’s  top-rated hotel chain for a second year. This recognition means an enormous amount to us. Every day I see our team members putting their energy and talent into making Premier Inn the best it can be and I’m so pleased that their contribution has been acknowledged at such a high level once again.

“Premier Inn is a growing company within an expanding industry. Maintaining very high standards in this context is something we have worked hard to achieve, through world-class training and listening closely to the needs of our guests whose expectations are always increasing.”

Richard Headland, Editor of Which?, said: 

“Our survey found that you can get a good night’s sleep at a top scoring chain for a reasonable cost and shows when it comes to UK hotels, you don’t necessarily get higher standards for higher prices.” 

  

Notes To Editors:

For further information, please contact 0207 693 6999 or email premierinn@frankpr.it

The full ranking table of the large hotel chains can be accessed here from Wednesday 26 October: http://preview.internal.which.co.uk/reviews/uk-hotel-chains/article/best-and-worst-uk-hotel-chains

   

About Premier Inn

Premier Inn was named the UK’s top-rated travel brand 2016 and the top-rated hotel chain for 2015 and 2016 according to Which? With over 740 budget hotels and more than 60,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night’s sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Guests who book direct through the Premier Inn website are able to enjoy Premier Inn Saver rates. The lowest price is available at premierinn.com – terms and conditions apply.

In the past year, almost 90 per cent of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence.  Premier Inn has also been awarded the Best UK Family Hotel in the TripAdvisor Travellers' Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award.

Great Ormond Street Hospital Children’s Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have raised over £7million, which is going towards the opening of the Premier Inn Clinical Building, due to be completed in Autumn 2017. 

Outside of the UK, Premier Inn’s expansion plans are focused on two key markets, Germany and the Middle East.   Premier Inn opened its first hotel in Frankfurt earlier this year and currently operates six hotels across the United Arab Emirates of Dubai, Abu Dhabi and Sharjah.

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