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Britain's Most Loved Hotel Chain ‘Serves Up’ New Hitchin Premier Inn

21 October 2015

The brand new Premier Inn at Hitchin Town Centre has been officially opened by Badminton Olympic silver medallist Gail Emms, who was born in the town. The hotel shuttled into action and officially opened its doors to the public marking an investment of £3.5million into the local economy whilst creating 28 new year-round jobs for residents of the town and the surrounding area.

Premier Inn’s new site, which features the hotel chains 60,000th room nationwide, was officially opened on Tuesday 20th October 2015 by former European Championship Gold medallist Gail Emms MBE, who was born in Hitchin and Premier Inn’s Chief Operating Officer Simon Ewins and Human Resources Director, Amanda Brady. Hitchin Town Centre Manager Keith Hoskins MBE also opened the hotel.

To celebrate the opening of the hotel, some local school children from Fearnhill School, as well as local players from Hitchin Town F.C. attended the event, met Gail Emms MBE who cut the ribbon with Keith Hoskins and Simon Ewins. Guests at the event were welcomed into the brand new hotel and given a tour of the spacious rooms featuring Premier Inn’s luxurious Hypnos bed.

Simon Ewins, Chief Operating Officer for Premier Inn UK and hub by Premier Inn, comments: “I'm delighted to have opened this great addition to the Premier Inn portfolio, the site of our 60,000th room. To open our first hotel in Hitchin is brilliant and we know that the demand is there for customers travelling from far-flung destinations to visit this historic market town, but also for those who are looking for a great night’s sleep and delicious breakfast before seeing everything Hitchin has to offer. Our hotels cater for a wide range of customers and we are popular with families, couples and business travellers alike. We have reached a real milestone by opening our 60,000th room and Premier Inn’s can be found in more locations than any other hotel chain in the UK for the ease and convenience of our customers.”

Gail Emms MBE, former European Championship Gold medallist, commented: "To come and celebrate the opening of Premier Inn's 60,000th room in Hitchin is absolutely fantastic. I was born and grew up just around the corner – not far from this hotel - and Hitchin will always be a town close to my heart. My intense training schedule over the years, and in more recent times becoming a mum, means I know the importance of a great nights’ sleep. Waking up feeling wonderful is so important for an impressive performance on and off the court, and it’s great that Premier Inn offer such comfortable rooms to relax in! I’m looking forward to checking this one out when I next come and visit family in the area!”

Keith Hoskins MBE, Hitchin Town Manager, said: "I'm very proud that Premier Inn decided to include Hitchin Town Centre in their hotel portfolio. It really does speak volumes of the local business here, the attractions and the great community we have in this town and I'm delighted to be welcoming Premier Inn to join this community. I wish Premier Inn all the best in Hitchin".

The brand new Premier Inn is situated on Portmill Lane, minutes from the market square with its vibrant restaurant and bar scene and cultural events hosted by Hitchin's two theatres. The hotel is ideally located for guests who wish to explore this historic market town with room prices starting from £39 (price is based on a saver rate and is only available when booking direct through premierinn.com).

Each bedroom caters for up to two adults and two children (aged 15 and under) and includes an en-suite bathroom; a king size bed; remote control TV with Freeview; tea/coffee making facilities, and a spacious desk area with free WiFi. The hotel also has an on-site Thyme restaurant offering a mix of traditional and contemporary dishes as well as the All You Can Eat ‘Premier Breakfast’– which from just £8.75 (Kids eat free) is the perfect way for guests to start their day!

Premier Inn is the UK’s most loved hotel brand and with over 700 hotels nationwide, customers are never far from a great night’s sleep. Across the UK, prices start from just £39 for a family room for four. Price is based on a saver rate and is only available when booking direct through premierinn.com

Premier Inn is in the process of creating 5000 new apprenticeships by 2020 to offer young people fantastic training and the opportunity to progress their careers.



For further information and high res photos from the event please contact the Premier Inn press team on 0207 693 6999 or email premierinn@frankpr.it


About Premier Inn

Award-winning Premier Inn is the UK’s most loved* hotel brand with over 700 budget hotels. Premier Inn is committed to offering great value, with prices starting from £35 per room (restrictions apply), and providing quality accommodation at affordable prices in convenient locations for families, couples and business travellers alike. Premier Inn has more than 59,000 rooms across the UK and Ireland each with luxurious hypnos king size beds, meaning guests are never far away from a great night’s sleep. .

All bedrooms feature en-suite bathrooms, TV with Freeview and free WiFi. Premier Inns also feature a bar and restaurant; situated inside the hotel or adjacent to it offering a wide range of food choices. Premier Inn is open in Abu Dhabi, Dubai and India. On a domestic front, Premier Inn is the largest provider of budget hotels in London (within the M25).

Customers who book direct through the Premier Inn website are able to enjoy the best room rates by choosing the Saver Rate option, making it easy for guests to enjoy a cheaper stay. 

Premier Inn offers a ’Good Night Guarantee’ – which means if there's an issue during your stay and you don't get a good night's sleep, then we'll give you your money back. Visit www.premierinn.com for full terms and conditions.

This year, over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence - an accolade that is awarded to hotels and businesses that demonstrate a true commitment to delivering excellent service consistently over a 12 month period - topping the economy to mid-range hotel offerings. Over 120 of these 596 hotels have achieved the Certificate of Excellence for 5 consecutive years, and have joined TripAdvisor's prestigious Certificate of Excellence Hall.

Premier Inn supports Great Ormond Street Hospital Children’s Charity and has pledged to raise £7.5 million towards the Premier Inn Clinical Building a state-of-the-art building, which is due to open in 2017. Team members across Premier Inn, part of Whitbread Hotels & Restaurants, selected Great Ormond Street Hospital Children’s Charity as its charity partner in a staff vote in May 2012.

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children who are suffering from the rarest, most complex and often life-threatening conditions, from across the country and abroad. For more information visit www.gosh.org


* Premier Inn is Britain’s most loved hotel chain - based on a survey conducted by Millward Brown in November 2014. For more information please visit www.premierinn.com

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