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Costa Launches 'Parent Friendly' Children's Drink - Babyccino
06/03/2006
Costa – the UK’s leading coffee shop chain – is set to launch, Babyccino - a bespoke milky hot drink for children following research that revealed kids want to drink the same as their Mum and Dad. In-store research carried out at more than 400 Costa outlets around the UK, showed an overwhelming percentage (92%) of over four years old, want what their parents are having, and a quick sip or a taster isn’t good enough! To ensure smiles all round, Costa has designed a unique coffee alternative consisting of warm milk topped with a similar froth to that found on a cappuccino, lightly sprinkled with chocolate and served with a single marshmallow on the side. David Hutchinson, Marketing Director, Costa commented: “As a father I know all about pester power! We’ve noticed an increase in families – especially mums and the children – coming into our stores and the younger ones want their own grown-up drink … Babyccino is exactly that but without the caffeine. It’s a real treat and makes Mum and Dad’s coffee break a more enjoyable experience.” £0.50 for a doppio, babyccino is available nationwide from March 2006.
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For further press information about Costa Coffee, please contact:
Karl Johnson, PR Manager:
karl.Johnson@whitbread.com or call 01582 844348
Lucy Gardiner, PR Executive:
Lucy.gardiner@whitbread.com or call 01582 844852 About Costa: Costa, founded by Italian brothers Sergio and Bruno Costa in 1971, is the UK’s market leading coffee shop brand. With over 400 stores in the UK and plans to develop a further 100 stores this year, Costa has enjoyed a remarkable period of growth since it opened its first store. Costa’s in-store baristas are all coached in the art of coffee making at the company’s unique Costa Coffee College. The College is based at its own roastery in Lambeth, London - where Costa’s coffee beans are slow roasted using a traditional Italian method to give the smooth distinctive, Costa flavour. As pioneers of café culture in the UK, Costa inspired the creation of popular and convenient concessions stores in locations such as Waterstones and Ottakars bookstores, and BAA outlets. A welcome respite for shoppers to relax, unwind and enjoy a revitalising cup of coffee crafted the Italian way. About Whitbread: Whitbread PLC is the UK's leading hospitality company, managing market leading businesses in the hotels, restaurant and health and fitness sectors, including Premier Travel Inn, Brewers Fayre, Beefeater, Costa, T.G.I. Friday's and David Lloyd Leisure, and a strategic investment in Pizza Hut (UK). Whitbread's strategy is to create value for our shareholders by focusing investment and growing in expanding sectors of the hospitality industry, primarily in the UK but also in selected overseas markets. In the financial year to March 3, 2005, Whitbread generated pre-tax, pre-exceptional profit of £263.5m on sales of more than £2,111m. Founded in 1742, the company is listed on the London Stock Exchange (as WTB.L) and is a member of the FTSE 100 and FTSE4Good indices.
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