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Premier Inn


Managing Director - Patrick Dempsey

Premier Inn, formerly known as Premier Travel Inn, is the UK's biggest hotel brand, with more than 32,600 bedrooms across more than 480 locations around the country and a target of 45,000 rooms in the UK by 2010. Premier Inn was created in July 2004 through the merger of the number one and number three brands in the UK branded budget hotel sector: Whitbread's home-grown Travel Inn; and Premier Lodge, acquired from Spirit Group, the pub operator. Premier Inn is the clear leader in the budget sector of the hotels market, generating high levels of occupancy, strong margins and good returns.

In 2006/07, Premier Inn generated operating profit of £156.2m and return on capital employed of 12.8%.

Customers enjoy peace of mind, with simple but high quality bedrooms, transparent pricing, easy booking and a 100% Goodnight Guarantee.

Most Premier Inns are located alongside Whitbread's popular branded pub restaurants, Brewers Fayres and Beefeaters.

Whitbread has also announced the launch of the Premier Inn brand internationally in the Gulf region.

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